If You Want ‘Em, You Gotta Talk About What They Care About

New poll out of Florida today, with AARP members (both Democrats and Republicans) saying that they are likely to change their vote on key issues like health and financial security. What’s really interesting is that voters say they don’t know enough about candidate positions on these issues to make a choice. Sounds like voters are waiting for the candidates to talk about these issues before they are going to make any decisions.