The green thing is not just for kids. As Ray mentioned below, USA Today picks up a new report out from AARP Services and Focalyst on boomers and how social consciousness is alive and kicking when it comes to how they spend their money. According to the survey results 40-million boomers vote with their wallets and buy environmentally safe brands. Referred to as “Green Boomers,” this large segment is often more demanding of quality in the products and services they buy, more attuned to advertising, both positively and negatively, and exhibit higher brand loyalty than other boomers.
Good to know if you are thinking about last minute holiday gifts.
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