Via Brandweek, a new study (commissioned by TV Land) Generation Buy: A Close Look at the Boomer Consumer shows that boomers are outspending other generational cohorts by a wide, wide margin.
The study found that consumers between ages 40 and 59 spend more on themselves each month than millennials and Gen Xers. But the buck hardly stops there: Gen Buy thrives on multigenerational purchases, and spends more than twice as much as younger consumers on others. The study, fielded by OTX, included a sample of 4,000 adults ages 18-65 nationwide.
For instance, Gen Buy spent more than three times the amount of money per month on spouses ($514) than adults under 40 ($169), nearly twice as much on kids ($295 vs. $158) and three times as much on teen children ($494 vs. $136).
Monsters and Critics has more.