Now there’s another reason besides your hearing to turn down the music. According to a new study by French researchers, loud music is linked with drinking faster. They found that the time taken to drink a beer while listening to loud music fell to an average 11.45 minutes from 14.51 minutes. (Both are pretty fast, if you ask me). A possible reason for the speedier drinking is that loud music can make conversation more difficult, causing people to drink more and talk less. Makes sense. So what should you do? Turn down the music, talk more, drink less, and be safe!