A new study shows that older Americans are the top purchasers of environmentally friendly products.
According to a survey conducted by ICOM Information & Communications, women aged 55-59 are more than twice as likely as the average consumer to use green products. Meanwhile, men aged 65-69 are 1.7 times as likely to use green goods.
ICOM’s Peter Meyers says that younger buyers are still “green” — “that is,” he says, “inexperienced when it comes to engaging with environmentally friendly goods.”
Indeed, somewhat counter-intuitively, the survey finds that “Of those who said they do not use environmentally friendly products, both male and female demographics age 25-34 years were among the ‘least likely to use’ when compared with the national average.”