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Green is the New Grey
Posted By Alejandra Owens On September 25, 2008 @ 12:45 pm In Notebook | No Comments
A new study shows that older Americans are the top purchasers of environmentally friendly products.
According to a survey conducted by ICOM Information & Communications, women aged 55-59 are more than twice as likely as the average consumer to use green products. Meanwhile, men aged 65-69 are 1.7 times as likely to use green goods.
ICOM’s Peter Meyers says that younger buyers are still “green” — “that is,” he says, “inexperienced when it comes to engaging with environmentally friendly goods.”
Indeed, somewhat counter-intuitively, the survey  finds that “Of those who said they do not use environmentally friendly products, both male and female demographics age 25-34 years were among the ‘least likely to use’ when compared with the national average.”
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URL to article: http://blog.aarp.org/2008/09/25/green_is_the_new_grey/
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 the survey: http://www.marketingvox.com/older-demographics-biggest-users-of-green-products-040808/
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