In a move to combat wavering consumer confidence, JetBlue is offering refunds to any customers who have been laid off after purchasing tickets with the airline. The new program is designed to help give travelers the confidence to buy plane tickets without the fear of being unable to afford travel after losing a job.
JetBlue isn’t the only company trying to reassure customers. Car manufacturer Hyundai is running a new promotion in which any customer who buys a car and is laid off can return the vehicle without paying any additional money or penalty. Companies hope that these efforts will bring consumers in and increase falling revenues in these challenging times. If only I could get the movie theater to return my ticket money after seeing a terrible flick.
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