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Philly Mag Cover Tells Off Baby Boomers

Posted By Mike Lee On March 27, 2011 @ 1:06 am In The Download | 1 Comment

Philadelphia Magazine March 2011 Cover

On my way to a conference to speak about our mobile apps [2], a magazine cover caught my eye at the newsstand in the Philadelphia train station. Well, it was more like a whack in the face seeing a photo of an iPad on the front of the March 2011 issue of Philadelphia Magazine with this message overprinted on the screen:

Dear Baby Boomers, JUST DIE ALREADY. (We’ll take Philly from here. Thanks.) xoxo, Generation X

As a proud iPad-owning baby boomer, I was a bit annoyed by the cheap trick, but not surprised. Consumer magazines in the U.S. are seeing tough times these days. Though the story package offers point [3] and counterpoint [4], it has predictably touched off some strong reactions [5] and was called out by some of my colleagues [6].

The irony here is that it was Steve Jobs, an iconic baby boomer, who brought Gen X their cherished iPads. And it’s the iPad that may ultimately cause most of Gen X to stop buying paper magazines.

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URL to article: http://blog.aarp.org/2011/03/27/philly-mag-cover-tells-off-baby-boomers/

URLs in this post:

[1] Image: http://aarpblog.files.wordpress.com/2011/03/philly_mag_boomers_500px.jpg

[2] mobile apps: http://www.aarp.org/mobile

[3] point: http://www.phillymag.com/articles/how_gen_x_and_gen_y_will_change_philadelphia/

[4] counterpoint: http://www.phillymag.com/articles/boomers_to_gen_x_quit_your_whining/

[5] strong reactions: http://www.philadelphiaspeaks.com/forum/philadelphia-business/20611-philadelphia-magazine-s-appalling-cover-theme.html

[6] colleagues: http://www.facebook.com/AARPPA

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