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Super Bowl: Top 5 Car Commercials

Posted By Julie Lee On February 6, 2012 @ 10:00 am In Bulletin Today | Comments Disabled

Sunday’s Super Bowl featured some intense competition-and not just between the Giants and the Patriots. As usual, advertisers went above and beyond, showcasing creative, elaborate (read: expensive), and celebrity-infused ads.

It’s no surprise that the auto industry had a strong presence during the big game, and nearly every commercial break featured at least one car commercial. Here are five of the most memorable:

1. Toyota: Camry Reinvented [1]

Toyota highlighted its “reinvented” 2012 Camry throughout the game, and was directing users to take the conversation to Twitter to post about what other kinds of products should be reinvented. This commercial, with its “reinvented” couch, baby, police officer and rain, was my favorite in the series.

YouTube Preview Image [1]

2. Chrysler: It’s Halftime in America [2]

Many Super Bowl ads used comedy to impress their viewers, but this two-minute commercial featuring Academy Award-winner Clint Eastwood was more of a drama. It highlighted the progress that has been made in our national auto industry and ignited a sense of unity and patriotism as we look forward to America’s “second half” out of the recession.

YouTube Preview Image [3]

3. Honda: Matthew’s Day Off [4]

Honda’s “Matthew’s Day Off” generated a lot of pre-game buzz for its clever play on Ferris Bueller’s Day Off-so much buzz that some viewers may have been disappointed when seeing the ad live. But I really enjoyed it, and the extended version is even better.  Save Ferris!

4. Volkswagen: The Dog Strikes Back [5]

An overweight dog puts himself through rigorous training to be able to chase the new 2012 Beetle. This commercial, a sequel to last year’s popular “The Force [6]” ad, was definitely the cutest in the car category.

YouTube Preview Image [5]

5. Acura: Transactions [7] with Jerry Seinfeld

Like Honda’s Matthew Broderick, the Acura commercial generated significant buzz thanks to its celebrity endorser (Jerry Seinfeld) and clever narrative. Overall, the commercial, which showcased Acura’s new NSX, was fun and light-hearted.

Honorable mentions go to Audi for its “Vampire Party [8]” commercial and Chevy Sonic for its clever Sonic’s “Firsts” [9] commercials.

Do you watch the Super Bowl for the game or the commercials? What was your favorite ad from the Super Bowl? What was your favorite car commercial?

For more tips and information, be sure to follow AARP Driver Safety on Facebook [10] and Twitter [11].


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URL to article: http://blog.aarp.org/2012/02/06/super-bowl-car-commercials/

URLs in this post:

[1] Camry Reinvented: http://www.youtube.com/watch?v=T8XmdQjJ7BM

[2] It’s Halftime in America: http://www.youtube.com/watch?v=_PE5V4Uzobc

[3] Image: http://www.youtube.com/watch?v=vEM9dodyABo

[4] Matthew’s Day Off: http://www.youtube.com/watch?feature=player_embedded&v=VhkDdayA4iA

[5] The Dog Strikes Back: http://www.youtube.com/watch?v=0-9EYFJ4Clo

[6] The Force: http://www.youtube.com/watch?v=R55e-uHQna0

[7] Transactions: http://www.youtube.com/watch?feature=player_embedded&v=WUFSHzT2xuY

[8] Vampire Party: http://www.youtube.com/watch?v=lw9ZeXB2uKs

[9] Sonic’s “Firsts”: http://www.youtube.com/watch?v=iuvoSw1TiJ8

[10] Facebook: https://www.facebook.com/aarpdsp

[11] Twitter: http://twitter.com/#!/aarpdsp

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