Sunday’s Super Bowl featured some intense competition-and not just between the Giants and the Patriots. As usual, advertisers went above and beyond, showcasing creative, elaborate (read: expensive), and celebrity-infused ads.
It’s no surprise that the auto industry had a strong presence during the big game, and nearly every commercial break featured at least one car commercial. Here are five of the most memorable:
1. Toyota: Camry Reinvented
Toyota highlighted its “reinvented” 2012 Camry throughout the game, and was directing users to take the conversation to Twitter to post about what other kinds of products should be reinvented. This commercial, with its “reinvented” couch, baby, police officer and rain, was my favorite in the series.
2. Chrysler: It’s Halftime in America
Many Super Bowl ads used comedy to impress their viewers, but this two-minute commercial featuring Academy Award-winner Clint Eastwood was more of a drama. It highlighted the progress that has been made in our national auto industry and ignited a sense of unity and patriotism as we look forward to America’s “second half” out of the recession.
3. Honda: Matthew’s Day Off
Honda’s “Matthew’s Day Off” generated a lot of pre-game buzz for its clever play on Ferris Bueller’s Day Off-so much buzz that some viewers may have been disappointed when seeing the ad live. But I really enjoyed it, and the extended version is even better. Save Ferris!
4. Volkswagen: The Dog Strikes Back
An overweight dog puts himself through rigorous training to be able to chase the new 2012 Beetle. This commercial, a sequel to last year’s popular “The Force” ad, was definitely the cutest in the car category.
5. Acura: Transactions with Jerry Seinfeld
Like Honda’s Matthew Broderick, the Acura commercial generated significant buzz thanks to its celebrity endorser (Jerry Seinfeld) and clever narrative. Overall, the commercial, which showcased Acura’s new NSX, was fun and light-hearted.
Do you watch the Super Bowl for the game or the commercials? What was your favorite ad from the Super Bowl? What was your favorite car commercial?