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Karma from an App? That’s Right.
Posted By Suzie Mitchell On August 9, 2012 @ 9:09 am In The Download | Comments Disabled
About a month ago, I was having dinner with a friend and prodding him about his favorite mobile apps. After a few minutes of talking about some that he liked the most, he suggested an app developed by kids from our neighborhood.
“You remember Lee Linden,” he said. “He went to high school with our kids. He played soccer with your son.”
“Oh right,” I responded, recalling his Dad cheering beside me in the stands.
Excitedly, my friend began to describe an app that Linden and partner Ben Lewis developed. It allows users to send gifts to others, and then alerts the recipients of their new gift by either email or text message.
“It’s really cool,” my 58-year-old doctor buddy said. “You pick a gift, pick a recipient, and select the person’s email address from your contact list and the app does the rest. I use it all the time.”
It’s called Karma.
It should have been called “good Karma,” because that’s what it brought Linden and Lewis, the boys from the neighborhood. A day after Facebook went public, they sold Karma to Mark Zuckerberg’s social networking giant.
Linden calls Karma “gifting in the moment.”
“Ben and I founded Karma because of a personal need: we both live far from home and wanted a more meaningful way to remember our friends and families’ most important life moments. We built Karma to say: “thank you”, “just thinking of you”, “best of luck”, or “congratulations”, in the moment, in the moment when we’re thinking of our loved ones,” Linden told me.
Karma is free and can be downloaded through the Facebook app store, or directly onto your iPhone or Android smartphone. However, recipients do not need the app; they can receive their gifts via any phone or on their own computer.
It’s easy to use and it’s instant.
Today, my gift to my Mom is “Build a Chocolate Bar,” for $12 from the “Featured section.” When my Mom receives the gift notice, she can build her own bar of chocolate, starting with selecting Belgian chocolate in either milk or white chocolate as the base, and add up to five toppings.
I must admit, I had a lot of fun selecting my gift. The gifts were so unusual that it made the shopping experience just plain delightful. I would love this app even if Lee hadn’t played soccer with my son. Karma is a keeper on my smartphone.
Do you have a favorite app you’d like to share? Please leave it in the Comments Section.
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