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Moms Spread the Word: Sign Up for Health Care
Posted By Tamara Lytle On July 3, 2013 @ 2:15 pm In Washington Watch | Comments Disabled
Mother knows best. And backers of the new health care law  want young adults to start listening when their moms say they need to have health insurance.
The idea of having a major illness or accident without health insurance is a nightmare for parents but a fantasy for many young adults. That’s why health care experts have dubbed newly minted grownups, many of whom think they can do without insurance, as “young invincibles.”
President Obama’s health care law lets them stay on their parents’ policies until they turn 26 and subsidizes coverage for many of them after that. But just to be sure they are signing up, supporters of the 2010 law are bringing out the big guns: moms.
Discussion: Single Payer is Needed for Health Insurance in United States 
HHS Secretary Kathleen Sebelius told reporters the messaging will include “creative ways” to reach out to young, healthy people who “may not get up every morning thinking about health insurance.
“We know that for instance – and I take this very personally – that moms can be influential with that demographic group,” added Sebelius, who has two young adult sons of her own.
AARP also is getting involved. Older Americans, in addition to their role as parents, have a stake in the success of the new insurance exchanges . The insurance exchanges need younger adults in the mix because they tend to get sick less often, and they help to keep the costs of coverage lower for everyone.
AARP will increase efforts to get the word out to moms as the Oct. 1 open enrollment season nears. “We’re going for the heartstrings,” Nicole Duritz, vice president of health and family education and outreach at AARP, told Politico.
Another group working on the effort is Moms Rising. Members who pledge to tell at least 10 people about the law, Politico reports, get a refrigerator magnet that says “Changing More Than Diapers.”
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Article printed from AARP: http://blog.aarp.org
URL to article: http://blog.aarp.org/2013/07/03/new-health-care-law-enlist-moms-to-spread-message-insurance-exchanges/
URLs in this post:
 new health care law: http://blog.aarp.org/2013/06/19/obamacare-deadline-looms-online-marketplaces-and-awareness-campaigns/?intcmp=AE-BLIL-BL
 Obama: Health Law ‘Working the Way It’s Supposed to’: http://blog.aarp.org/2013/06/07/president-obama-new-healthcare-law-lowers-costs-and-increases-quality/?intcmp=AE-BLIL-BL
 Image: http://blog.aarp.org/wp-content/uploads/2012/12/healthcare-symbol1.jpg
 Single Payer is Needed for Health Insurance in United States: http://www.aarp.org/online-community/groups/index.action?plckGroupId=Group1472&plckGroupPage=forum#plckforumpage=ForumDiscussion&plckdiscussionid=Cat%3AprivateForum%3A5606be00-fd7c-454b-abb5-f7866b3f5f55%40D|9%3B9|CommGroupGroup1472|Discussion%3Af10dd460-af89-4f35-bef1-b6496f459976&plckforumpostonpage=1&plckpostid=@intcmp=AE-IL-CONT-COMM
 marketplaces called exchanges: http://blog.aarp.org/2013/02/18/feds-to-run-insurance-marketplaces-in-half-the-states/?intcmp=AE-BLIL-BL
 reports: http://www.politico.com/story/2013/06/obamacare-because-mom-said-so-93585.html
 new insurance exchanges: http://blog.aarp.org/2013/05/10/states-health-care-call-centers-online-insurance-marketplaces/?intcmp=AE-BLIL-BL
 Want a Head Start on Getting New Health Insurance?: http://blog.aarp.org/2013/06/24/federal-and-state-websites-help-consumers-find-health-insurance-planswebsite-helps-consumers-find-health-insurance/?intcmp=AE-ENDART1-BL-REL
 Why Do People Oppose Obamacare? The Answer May Surprise You: http://blog.aarp.org/2013/06/11/why-do-people-oppose-obamacare-the-answer-may-surprise-you/?intcmp=AE-ENDART2-BL-BOS
 Join AARP: https://appsec.aarp.org/MSS/join/application?intcmp=AE-ENDART3-BL-MEM
 AARP home page: http://www.aarp.org/?intcmp=AE-ENDART3-BL-HP
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