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The Man Who Helped Bring the Beatles to America

Remember Beatlemania? For that transcendent moment in boomer history, we owe thanks to concert promoter Sid Bernstein, who died on Aug. 21 at age 95 in New York City.

Sid Bernstein helped bring The Beatles to AmericaIn March 1963, Bernstein – then a lowly $200-a-week booker for General Artists Corp. – read of the hysteria that ensued at the Beatles’ shows in Great Britain. Even though British music stars had seldom made much of a splash in the U.S. market, Bernstein had a hunch about the Fab Four. He called the group’s manager, Brian Epstein, and cajoled him into bringing the group to the United States in February 1964 to perform at Carnegie Hall – a trip that also saw them give three smash performances on The Ed Sullivan Show. The rest, as they say, is history.

Here are some intriguing facts about Bernstein:


Here’s an undated interview in which Bernstein talks about bringing the Beatles to America:


Photo of Bernstein in 2009: Steven Maginnis via Wikipedia


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