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3 Best Eyeshadows for Women 50+
Posted By Lois Joy Johnson On November 21, 2013 @ 7:00 am In Beauty & Fashion | No Comments
Eye shadow palettes are our newest vice. They offer instant gratification, fun browsing with a de-aging  bonus. Cosmetic company researchers spurred on by makeup artists  and impressive sales numbers have realized our demo prefers multi-shade palettes to single shadows or duos. One great palette can enhance mature eyes quickly and effectively without a lot of additional products or decisions. But here’s the truth: some palettes won’t work for aging eyes (even surgically enhanced ones) due to inadequate shades, texture or quality; but lots of others do. These three are the ones for us:
MATTE NEUTRALS FOR DEFINITION. A palette of greys, browns and beige-y nudes is DIY Photoshop. These shine-free shades blank out crepe-y soft lids so drawing on bigger, firmer eyes is easy. All you do is contour with light, medium and dark shades for a natural or dramatic look. Matte neutrals are your basic everyday go-to. Blend the light mattes (vanilla,cream, nude, beige or peach) on the lids to open the eyes, trace the crease with medium brownish-grey for depth ( also layer these over the light shades to vary or intensify them). Use the deep brown/black shadow as liner. Choose velvety, finely milled shadows. Skip any that feel grainy or look chalky. Try: Urban Decay Naked Basics Palette ($27, sephora.com), Sonia Kashuk Eye Couture Eye Palette in Eye On Neutral 02  ($19.99, target.com), Stila In The Know Eyeshadow Palette  ($39, sephora.com).
SHIMMER TO BRIGHTEN. Shadows that shine, gleam and glow give tired eyes a lively warm look and energize your entire face. Choose a palette with a neutral mix of matte, shimmer and subtle micro- glitter. Follow the light/ medium/ dark placement above. Treat shimmer as
an accessory the way you’d toss on a statement necklace or a sequin scarf. It works as a pick-up whether your lids are loose, lined and saggy or surgically enhanced and smooth. Layer shimmery shadow over a base of matte shadow, use it as a highlight at the inner/outer corners or the very center of the lids. Layering same shade shimmer over its matte cousin intensifies the color. Try: Bobbi Brown Old Hollywood Eye Palette  ($75, bobbibrown.com), Dior 5-Colour Eyeshadow in Rosy Tan  ($60, sephora.com), Maybelline Stylish Smokes Eyeshadow Quad in Natural Smokes 02Q  ($5.69, drugstore.com).
USE COLOR TO FEEL FESTIVE. Colorful eyes are really an after-dark or party option unless you’re edgy, artsy or work in a “creative” environment. Choose neutral palettes with pops of color like blue or violet. Layer the color over or under a neutral brown, nude or grey to make it wearable but with a trendy sizzle. Apply color dry for a muted look, with a damp eye brush to intensify the color. Try: Kat Von D True Romance Eye Shadow Palette-Poetica ($36, sephora.com), Buxom Color Choreography Eyeshadow in Lambada or Belly Dance  ($36 each, sephora.com), NYX The Smoky Fume Shadow Palette  ($7.49, target.com). Yves Saint Laurent Pure Chromatics Wet & Dry Eye Shadow No. 13  ($55, sephora.com).
Eye shadow palettes make glam holiday gifts for friends and family… buy now since some are limited editions!
For more beauty and style tips for women 50+ check my books The Wardrobe Wakeup, Your Guide to Looking Fabulous at Any Age by Lois Joy Johnson ($ 17.04, amazon.com) and The Makeup Wakeup,Revitalizing Your Look at Any Age by Lois Joy Johnson and Sandy Linter  ($18.25, amazon.com).
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URLs in this post:
 Image: http://blog.aarp.org/wp-content/uploads/2013/11/13348177_130419063000.jpg
 de-aging: http://blog.aarp.org/2013/10/30/help-for-aging-skin-3-things-youre-doing-wrong/?intcmp=AE-BLIL-BL
 makeup artists: http://blog.aarp.org/2013/03/13/bobbi-browns-own-beauty-secrets-for-women-50/?intcmp=AE-BLIL-BL
 Urban Decay Naked Basics Palette : http://www.sephora.com/naked-basics-palette-P376213?skuId=1458157
 Sonia Kashuk Eye Couture Eye Palette in Eye On Neutral 02: http://www.target.com/p/sonia-kashuk-eye-couture-eye-palette-eye-on-neutral-02/-/A-13348177#prodSlot=medium_1_19
 Stila In The Know Eyeshadow Palette: http://www.sephora.com/in-the-know-eye-shadow-palette-P374935?skuId=1440296
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 Image: http://blog.aarp.org/wp-content/uploads/2013/11/220.jpg
 Bobbi Brown Old Hollywood Eye Palette: http://www.bobbibrowncosmetics.com/product/2329/27082/Makeup/Eyes/Eye-Palettes/Old-Hollywood-Eye-Palette/FH13/index.tmpl
 Dior 5-Colour Eyeshadow in Rosy Tan: http://www.sephora.com/5-colour-eyeshadow-P280400?skuId=1331552
 Maybelline Stylish Smokes Eyeshadow Quad in Natural Smokes 02Q: http://www.drugstore.com/maybelline-stylish-smokes-eyeshadow-quad-natural-smokes-02q/qxp222711?catid=183538
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 Kat Von D True Romance Eye Shadow Palette-Poetica : http://www.sephora.com/true-romance-eyeshadow-palette-poetica-P293011?skuId=1325067
 Buxom Color Choreography Eyeshadow in Lambada or Belly Dance: http://www.sephora.com/buxom-color-choreography-eyeshadow-P311500?skuId=1427699
 NYX The Smoky Fume Shadow Palette: http://www.target.com/p/nyx-the-smokey-fume-shadow-palette/-/A-14711293#prodSlot=medium_1_5
 Yves Saint Laurent Pure Chromatics Wet & Dry Eye Shadow No. 13: http://www.sephora.com/pure-chromatics-4-wet-dry-eye-shadows-P287105?skuId=1333772
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 The Wardrobe Wakeup, Your Guide to Looking Fabulous at Any Age by Lois Joy Johnson : http://www.amazon.com/Wardrobe-Wakeup-Guide-Looking-Fabulous/dp/076244584X/ref=sr_1_1?s=books&ie=UTF8&qid=1384811948&sr=1-1&keywords=lois+joy+johnson+books
 The Makeup Wakeup,Revitalizing Your Look at Any Age by Lois Joy Johnson and Sandy Linter : http://www.amazon.com/Makeup-Wakeup-Revitalizing-Your-Look/dp/0762439351/ref=sr_1_1?s=books&ie=UTF8&qid=1384812029&sr=1-1&keywords=the+makeup+wakeup+revitalizing+your+look+at+any+age
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