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Women Team Up to ‘Ban Bossy’ and Encourage Girls to Lead
Posted By Mary C. Hickey On March 10, 2014 @ 3:43 pm In Notebook | Comments Disabled
If you’ve got a young girl in your life – a daughter, a niece, a granddaughter, a young friend – here’s a campaign you definitely should know about: Ban Bossy .
Facebook COO Sheryl Sandberg , author of the best-selling book Lean In, has joined forces with a group of high powered women – including former secretary of state Condoleezza Rice , CEO of the Girl Scouts Anna Maria Chávez , and a host of celebrity spokespeople – to launch a public service campaign aimed at stomping out the B-word when describing young girls.
“When a little boy asserts himself, he’s called a leader,” Sandberg says. “Yet when a little girl does the same, she risks being branded “bossy.”
The negative connotations of that word send the wrong message to young girls: Don’t raise your hand, don’t speak up, don’t lead. As a result, by middle school, girls tend to be less interested in leadership roles than boys are – a trend that continues into adulthood and accounts for the fact that women are still underrepresented at the highest level of leadership.
So Sandberg and company are asking everyone to take a pledge to #BanBossy  and instead, to describe strong young girls with words that have more positive, empowering associations: assertive, confident, resilient, ambitious. In other words, the kind of terms that are used to describe powerful men.
Check out the campaign’s inspiring video:
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Article printed from AARP: http://blog.aarp.org
URL to article: http://blog.aarp.org/2014/03/10/women-team-up-to-ban-bossy-and-encourage-girls-to-lead/
URLs in this post:
 Ban Bossy: http://banbossy.com
 Image: http://blog.aarp.org/wp-content/uploads/2014/03/Ban-Bossy-Logo_Center_RGB-1.jpg
 Sheryl Sandberg: http://blog.aarp.org/2013/03/18/weighing-in-on-sandbergs-lean-in/
 Condoleezza Rice: http://www.aarp.org/entertainment/style-trends/info-12-2012/influential-pathfinders.html#slide5
 Anna Maria Chávez: http://www.aarp.org/espanol/vivir-con-sentido/historias_personales/info-01-2012/entrevista-Ana-Maria-Chavez-girl-scouts.html
 #BanBossy: https://twitter.com/search?q=%23banbossy
 Image: http://www.youtube.com/watch?v=6dynbzMlCcw
 Dear Mrs. Obama: How About Obesity in Older Women?: http://blog.aarp.org/2014/02/28/dear-mrs-obama-how-about-obesity-in-older-women/?intcmp=AE-ENDART1-BL-REL
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