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Women Team Up to ‘Ban Bossy’ and Encourage Girls to Lead

Posted By Mary C. Hickey On March 10, 2014 @ 3:43 pm In Notebook | Comments Disabled

If you’ve got a young girl in your life – a daughter, a niece, a granddaughter, a young friend – here’s a campaign you definitely should know about:  Ban Bossy [1].

Ban Bossy Logo_Center_RGB (1) [2]Facebook COO Sheryl Sandberg [3], author of the best-selling book Lean In, has joined forces with a group of high powered women – including former secretary of state Condoleezza Rice [4], CEO of the Girl Scouts Anna Maria Chávez [5],  and a host of celebrity spokespeople – to launch a public service campaign aimed at stomping out the B-word when describing young girls.

“When a little boy asserts himself, he’s called a leader,”  Sandberg says. “Yet when a little girl does the same, she risks being branded “bossy.”

The negative connotations of that word send the wrong message to young girls: Don’t raise your hand, don’t speak up, don’t lead.   As a result, by middle school, girls tend to be less interested in leadership roles than boys are – a  trend that continues into adulthood and accounts for the fact that women are still underrepresented at the highest level of leadership.

So Sandberg and company are asking everyone to take a pledge to #BanBossy [6] and instead, to describe strong young girls with words that have more positive, empowering associations:  assertive, confident, resilient, ambitious.   In other words, the kind of terms that are used to describe powerful men.

Check out the campaign’s inspiring video:

YouTube Preview Image [7]


Also of Interest


See the AARP home page [12] for deals, savings tips, trivia and more


Article printed from AARP: http://blog.aarp.org

URL to article: http://blog.aarp.org/2014/03/10/women-team-up-to-ban-bossy-and-encourage-girls-to-lead/

URLs in this post:

[1] Ban Bossy: http://banbossy.com

[2] Image: http://blog.aarp.org/wp-content/uploads/2014/03/Ban-Bossy-Logo_Center_RGB-1.jpg

[3] Sheryl Sandberg: http://blog.aarp.org/2013/03/18/weighing-in-on-sandbergs-lean-in/

[4] Condoleezza Rice: http://www.aarp.org/entertainment/style-trends/info-12-2012/influential-pathfinders.html#slide5

[5] Anna Maria Chávez: http://www.aarp.org/espanol/vivir-con-sentido/historias_personales/info-01-2012/entrevista-Ana-Maria-Chavez-girl-scouts.html

[6] #BanBossy: https://twitter.com/search?q=%23banbossy

[7] Image: http://www.youtube.com/watch?v=6dynbzMlCcw

[8] Dear Mrs. Obama: How About Obesity in Older Women?: http://blog.aarp.org/2014/02/28/dear-mrs-obama-how-about-obesity-in-older-women/?intcmp=AE-ENDART1-BL-REL

[9] 10 Must-Have Wardrobe Items for Women at 50+: http://www.aarp.org/entertainment/style-trends/info-09-2013/style-guide-for-women-over-50.html?intcmp=AE-ENDART2-BL-BOS

[10] Get free assistance with tax-return preparation from Tax-Aide: http://www.aarp.org/money/taxes/aarp_taxaide/?intcmp=AE-ENDART3-BL-ADV

[11] Join AARP: https://appsec.aarp.org/MSS/join/application?keycode=U9ZTPH9&intcmp=AE-ENDART3-BL-MEM

[12] AARP home page: http://www.aarp.org/?intcmp=AE-ENDART3-BL-HP

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