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3 Ways Facebook Hopes to Be a Better Friend
Posted By Jen Reeves On May 12, 2014 @ 8:00 am In The Download | No Comments
Digital giants like Facebook, Apple, Google, Amazon and Microsoft would all like to be the home base for your mobile phone or tablet. The challenge is keeping you connected to them even when you’re doing something completely different.
Here’s an example: the annoying decision you have to make whether to log into a new app with Facebook instead of creating yet another user name and password. The screen often says something like: “Can NewApp access your personal information, including your profile and list of friends, etc., etc.”
We’re guessing that a lot of people bail out at that point and just say no.
So Facebook has just announced three adjustments to the log-in routine that they hope will encourage you to use your FB user name and password everywhere, while providing a new benefit for you – giving you better ways to control your personal information and that of your friends. They are:
For those of us who remember the “walled garden” of AOL, which competed with the Wild West of the Internet for attention, Facebook’s moves to become your one and only are familiar. But, as with AOL, the convenience of one interface, a single sign-on and one main online relationship may be what keeps you coming back. At least you have better choices now to protect your diminishing privacy.
How the other giants compete for your connection will be interesting to watch. We talked recently about Microsoft’s answer to the riddle of keeping you tied to its services: It’s making the company’s signature productivity apps available for iPad and other mobile devices, but they’re tethered to Microsoft’s own cloud-based services. Apple is playing to its strengths in digital entertainment, contemplating purchase of Beats Electronics, the headphone maker and music service.
The competition often benefits consumers, like when Yahoo offers a free terrabyte of storage for your photos, or when Facebook makes your privacy a priority.
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