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What I Wore to VidCon

Posted By Barbara Hannah Grufferman On July 3, 2014 @ 3:42 pm In Be Your Best | No Comments

Late last month I packed my bags and headed to Anaheim, Calif., to attend VidCon, [1] the fifth annual gathering for YouTubers (or “creators,†as they prefer) and their adoring fans. As you can tell from the shot below, however, I’m not sure “adoring†quite covers it.

VidCon [2]Why, many people asked, would I put myself in the path (literally) of thousands (nearly 18,000, to be exact) of mostly teenage girls who frequently screamed as they ran after the newest, hottest, cutest, funniest creators — the bulk of whom, not coincidentally, are teenage boys?

Because roaming amid those fangirls was an abundance of mature advertiser-types, eager to connect with a new audience — precisely what I’m trying to do as the creator of The Best of Everything After 50, my  lifestyle series on AARP’s YouTube Channel.

I knew I’d be vying for attention with YouTube superstars claiming millions of followers. But here’s the thing about being over 50: Precious little can intimidate us.

In fact, after “Takei’s Take [3]†starring George Takei, “The Best of Everything [4]†is the channel’s second-most-watched series. Which makes sense, when you stop to think about it, because a whopping 80 percent of boomers are online. And lots of us — even those with, alas, no cats — love to watch YouTube videos.

And guess what? According to Google, the No. 1 most-searched word by people over 55 is … wait for it … “YouTube.â€

I doubt I’ll ever have fans screaming their heads off as they race toward the spot where Twitter [5] or InstaGram [6] report I’ve just been spotted. But I do think it’s vital for marketers to see creators over 45 well represented at such gatherings.

And so I went.

Ah, but what to wear?

Sensing I might not fit in with the bared navels, purple hair, short-shorts and nose rings in evidence, I chose outfits that I hoped would make me look:

  • Polished, but not too business-y
  • Age- and weather-appropriate (it was warm in sunny Anaheim)
  • Cool, as in “hip†(to approach this ideal, I made my two teenage daughters bless every ensemble before I zipped my suitcase).

I guess I chose wisely, for several VidConners asked about my two favorite outfits: “Whose jacket is that?†“Love the jumpsuit!†I’m grateful to those anonymous admirers; they emboldened me to share the details with you:

Denim Jacket and black jumpsuit [7]

Day 1: “Industry Day†consisted of all-day sessions and keynote speeches by some of the brightest stars in the online video [8] industry, including VidCon founders and brothers Hank and John Green (the latter is the best-selling author of The Fault in Our Stars). To absorb their pro tips on how to create viral video, I wore a comfortable and flattering-on-anyone sleeveless black jersey jumpsuit from Norma Kamali [9], then paired it with a washed-out denim jacket by Rag & Bone [10] and wedge espadrilles by Michael Kors. The jacket is pricey but I got it on sale, and — as you may notice from the next outfit — I wear it All. The. Time.

ChaudryKC summer dress [11]

Day 2: Today was all about creator-fan interactions. It was inspiring to watch teenage girls queue up for hours to snag an autograph from favorites such as entertainer Sam Pepper [12], world traveler Fun for Louis, [13] vlogger (video blogger) Tyler Oakley [14] and makeup guru Michelle Phan [15]. I still had to look polished and appropriate, though, so I went with a favorite fit-and-flare summer knee-length dress by ChaudryKC (above). (Not always easy to find, this line frequently turns up on eBay; [16] a good backup is from Nic+Zoe) [17]. I paired it with my go-to denim jacket and some comfortably stretchy nude-colored wedge sandals — perfect.

So … did I learn anything “actionable†at VidCon? Oh, yeah:

  • a soft, well-worn denim jacket is the “black leather moto jacket†for summer [18];
  • nothing beats a simple black sleeveless jumpsuit (you can layer it for any occasion);
  • half of everyone watching YouTube is over 45;
  • teenage girls are adorable, even when they’re screaming — possibly especially when they’re screaming.


Until next time, remember this: We can’t control getting older…but we can control how we do it!

For more tips on living your best life, look inside The Best of Everything After 50: The Experts’ Guide to Style, Sex, Health, Money and More [19], and subscribe to The Best of Everything After 50 [4] video series on AARP’s YouTube Channel.

Photos: Barbara Hannah Grufferman personal photos; LA Times [20]


Also of Interest


See the AARP home page [25] for deals, savings tips, trivia and more


Article printed from AARP: http://blog.aarp.org

URL to article: http://blog.aarp.org/2014/07/03/what-i-wore-to-vidcon/

URLs in this post:

[1] VidCon,: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-vidcon-2014-preview-20140625-story.html

[2] Image: http://blog.aarp.org/wp-content/uploads/2014/07/la-fi-0627-ct-vidcon-pictures-013.jpg

[3] Takei’s Take: https://www.youtube.com/user/TakeisTake

[4] The Best of Everything: http://www.youtube.com/playlist?list=PLXQ-JEOv9JjFKRGps038tctU_B_6DgSvd

[5] Twitter: http://blog.aarp.org/2011/06/02/the-takeaway-whos-on-twitter/?intcmp=AE-BLIL-BL

[6] InstaGram: http://blog.aarp.org/2014/03/20/grandma-betty-why-cute-cant-capture-it/?intcmp=AE-BLIL-BL

[7] Image: http://blog.aarp.org/wp-content/uploads/2014/07/IMG_6164.jpeg

[8] online video: http://blog.aarp.org/2014/06/26/donnalou-stevens-stands-up-for-older-ladies-in-viral-video/?intcmp=AE-BLIL-BL

[9] Norma Kamali: http://kamalikulture.com/collections/bottoms/products/sleeveless-jumpsuit

[10] Rag & Bone: http://www.rag-bone.com/jean-jacket-perfect-wash-/d/2317

[11] Image: http://blog.aarp.org/wp-content/uploads/2014/07/IMG_9537-2.jpeg

[12] Sam Pepper: https://www.youtube.com/user/OFFICIALsampepper

[13] Fun for Louis,: https://www.youtube.com/user/FunForLouis

[14] Tyler Oakley: https://www.youtube.com/user/tyleroakley

[15] Michelle Phan: https://www.youtube.com/user/MichellePhan

[16] on eBay;: http://www.ebay.com/sch/i.html?_kw=chaudry+kc

[17] Nic+Zoe): http://www.nicandzoe.com/mosaic-dress.html?gclid=CJPTvtatp78CFSxo7AodKiUAmg

[18] summer: http://blog.aarp.org/2014/06/24/how-to-survive-a-summer-wedding/?intcmp=AE-BLIL-BL

[19] The Best of Everything After 50: The Experts’ Guide to Style, Sex, Health, Money and More: http://www.amazon.com/gp/product/0762437405/ref=s9_simh_bw_p14_d0_i1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-3&pf_rd_r=06C91R3Q5FVTPR6HSKED&pf_rd_t=101&pf_rd_p=1388908102&pf_rd_i=283155

[20] LA Times: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-vidcon-working-for-youtubers-20140627-story.html

[21] The No-Surgery Face-Lift: http://blog.aarp.org/2014/06/27/the-no-surgery-facelift/?intcmp=AE-ENDART1-BL-REL

[22] 10 Must-Have Wardrobe Items for Women at 50+: http://www.aarp.org/entertainment/style-trends/info-09-2013/style-guide-for-women-over-50.html?intcmp=AE-ENDART2-BL-BOS

[23] Fight fraud and ID theft with the AARP Fraud Watch Network.: http://www.aarp.org/money/scams-fraud/fraud-watch-network/?intcmp=AE-BL-ENDART-ADV-FWN

[24] Join AARP: https://appsec.aarp.org/MSS/join/application?keycode=U9ZTPH9&intcmp=AE-ENDART3-BL-MEM

[25] AARP home page: http://www.aarp.org/?intcmp=AE-ENDART3-BL-HP

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