- AARP - http://blog.aarp.org -
What I Wore to VidCon
Posted By Barbara Hannah Grufferman On July 3, 2014 @ 3:42 pm In Be Your Best | No Comments
Late last month I packed my bags and headed to Anaheim, Calif., to attend VidCon,  the fifth annual gathering for YouTubers (or â€ścreators,â€ as they prefer) and their adoring fans. As you can tell from the shot below, however, Iâ€™m not sure â€śadoringâ€ quite covers it.
Why, many people asked, would I put myself in the path (literally) of thousands (nearly 18,000, to be exact) of mostly teenage girls who frequently screamed as they ran after the newest, hottest, cutest, funniest creators â€” the bulk of whom, not coincidentally, are teenage boys?
Because roaming amid those fangirls was an abundance of mature advertiser-types, eager to connect with a new audience â€” precisely what Iâ€™m trying to do as the creator of The Best of Everything After 50, my Â lifestyle series on AARPâ€™s YouTube Channel.
I knew Iâ€™d be vying for attention with YouTube superstars claiming millions of followers. But hereâ€™s the thing about being over 50: Precious little can intimidate us.
In fact, after â€śTakeiâ€™s Take â€ starring George Takei, â€śThe Best of Everything â€ is the channelâ€™s second-most-watched series. Which makes sense, when you stop to think about it, because a whopping 80 percent of boomers are online. And lots of us â€” even those with, alas, no cats â€” love to watch YouTube videos.
And guess what? According to Google, the No. 1 most-searched word by people over 55 is … wait for it … â€śYouTube.â€
I doubt Iâ€™ll ever have fans screaming their heads off as they race toward the spot where Twitter  or InstaGram  report Iâ€™ve just been spotted. But I do think itâ€™s vital for marketers to see creators over 45 well represented at such gatherings.
And so I went.
Ah, but what to wear?
Sensing I might not fit in with the bared navels, purple hair, short-shorts and nose rings in evidence, I chose outfits that I hoped would make me look:
I guess I chose wisely, for several VidConners asked about my two favorite outfits: â€śWhose jacket is that?â€ â€śLove the jumpsuit!â€ Iâ€™m grateful to those anonymous admirers; they emboldened me to share the details with you:
Day 1: â€śIndustry Dayâ€ consisted of all-day sessions and keynote speeches by some of the brightest stars in the online video  industry, including VidCon founders and brothers Hank and John Green (the latter is the best-selling author of The Fault in Our Stars). To absorb their pro tips on how to create viral video, I wore a comfortable and flattering-on-anyone sleeveless black jersey jumpsuit from Norma Kamali , then paired it with a washed-out denim jacket by Rag & Bone  and wedge espadrilles by Michael Kors. The jacket is pricey but I got it on sale, and â€” as you may notice from the next outfit â€” I wear it All. The. Time.
Day 2: Today was all about creator-fan interactions. It was inspiring to watch teenage girls queue up for hours to snag an autograph from favorites such as entertainerÂ Sam Pepper , world travelerÂ Fun for Louis,  vlogger (video blogger)Â Tyler Oakley  and makeup guru Michelle Phan . I still had to look polished and appropriate, though, so I went with a favorite fit-and-flare summer knee-length dress by ChaudryKC (above). (Not always easy to find, this line frequently turns up on eBay;  a good backup is from Nic+Zoe) .Â I paired it with my go-to denim jacket and some comfortably stretchy nude-colored wedge sandals â€” perfect.
So … did I learn anything â€śactionableâ€ at VidCon? Oh, yeah:
Until next time, remember this: We canâ€™t control getting older…but we can control how we do it!
For more tips on living your best life, look insideÂ The Best of Everything After 50: The Expertsâ€™ Guide to Style, Sex, Health, Money and More ,Â andÂ subscribe toÂ The Best of Everything After 50 Â video series on AARPâ€™s YouTube Channel.
Photos: Barbara Hannah Grufferman personal photos;Â LA Times 
Also of Interest
See theÂ AARP home page Â for deals, savings tips, trivia and more
Article printed from AARP: http://blog.aarp.org
URL to article: http://blog.aarp.org/2014/07/03/what-i-wore-to-vidcon/
URLs in this post:
 VidCon,: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-vidcon-2014-preview-20140625-story.html
 Image: http://blog.aarp.org/wp-content/uploads/2014/07/la-fi-0627-ct-vidcon-pictures-013.jpg
 Takeiâ€™s Take: https://www.youtube.com/user/TakeisTake
 The Best of Everything: http://www.youtube.com/playlist?list=PLXQ-JEOv9JjFKRGps038tctU_B_6DgSvd
 Twitter: http://blog.aarp.org/2011/06/02/the-takeaway-whos-on-twitter/?intcmp=AE-BLIL-BL
 InstaGram: http://blog.aarp.org/2014/03/20/grandma-betty-why-cute-cant-capture-it/?intcmp=AE-BLIL-BL
 Image: http://blog.aarp.org/wp-content/uploads/2014/07/IMG_6164.jpeg
 online video: http://blog.aarp.org/2014/06/26/donnalou-stevens-stands-up-for-older-ladies-in-viral-video/?intcmp=AE-BLIL-BL
 Norma Kamali: http://kamalikulture.com/collections/bottoms/products/sleeveless-jumpsuit
 Rag & Bone: http://www.rag-bone.com/jean-jacket-perfect-wash-/d/2317
 Image: http://blog.aarp.org/wp-content/uploads/2014/07/IMG_9537-2.jpeg
 Sam Pepper: https://www.youtube.com/user/OFFICIALsampepper
 Fun for Louis,: https://www.youtube.com/user/FunForLouis
 Tyler Oakley: https://www.youtube.com/user/tyleroakley
 Michelle Phan: https://www.youtube.com/user/MichellePhan
 on eBay;: http://www.ebay.com/sch/i.html?_kw=chaudry+kc
 Nic+Zoe): http://www.nicandzoe.com/mosaic-dress.html?gclid=CJPTvtatp78CFSxo7AodKiUAmg
 summer: http://blog.aarp.org/2014/06/24/how-to-survive-a-summer-wedding/?intcmp=AE-BLIL-BL
 The Best of Everything After 50: The Expertsâ€™ Guide to Style, Sex, Health, Money and More: http://www.amazon.com/gp/product/0762437405/ref=s9_simh_bw_p14_d0_i1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-3&pf_rd_r=06C91R3Q5FVTPR6HSKED&pf_rd_t=101&pf_rd_p=1388908102&pf_rd_i=283155
 LA Times: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-vidcon-working-for-youtubers-20140627-story.html
 The No-Surgery Face-Lift: http://blog.aarp.org/2014/06/27/the-no-surgery-facelift/?intcmp=AE-ENDART1-BL-REL
 10 Must-Have Wardrobe Items for Women at 50+: http://www.aarp.org/entertainment/style-trends/info-09-2013/style-guide-for-women-over-50.html?intcmp=AE-ENDART2-BL-BOS
 Fight fraud and ID theft with the AARP Fraud Watch Network.: http://www.aarp.org/money/scams-fraud/fraud-watch-network/?intcmp=AE-BL-ENDART-ADV-FWN
 Join AARP: https://appsec.aarp.org/MSS/join/application?keycode=U9ZTPH9&intcmp=AE-ENDART3-BL-MEM
 AARP home page: http://www.aarp.org/?intcmp=AE-ENDART3-BL-HP
Copyright © 2013 AARP. All rights reserved.