I'm Senior Vice President of AARP's Research Center, and am focused on fostering understanding of the interests and concerns of people age 50+ and their families. Before coming to AARP, I served as the Vice President of Global Market Research & Guest Satisfaction for Starwood Hotels & Resorts.

Top 10 Demographics & Interests Facts About Americans Age 50+

Did you know … there are 108.7 million folks age 50-plus? This includes 76.4 million boomers (born 1946-64), compared with 49 million Gen Xers and 82 million millennials.   Research staff at AARP can rattle off facts about folks 50 years and older like we’re mini-Wikipedias. Although that makes us great at cocktail parties, we recently realized that we take some of this knowledge for granted, and that others might like to have quick access to the basic demographic and behavioral …

Poll: Nearly half of adults 50+ are currently trying to lose weight

Recently, I wrote about New Year’s resolutions and that, among those 50 years and older with resolutions, 25% are working on health/fitness goals–the largest category by far. We’ve found this focus on health and fitness in a variety of other research too. For example, AARP research shows that when many people are turning 50, they set a goal to lose weight and get in shape before that big day. In an AARP  study of conversations online about 50th birthdays, losing …

Resolutions poll: Are you keeping your goals?

It’s February of a new year, and for many that means starting to see some results from those January resolutions. And for some others…perhaps it means starting to slip on those January resolutions. How have you guys been doing? I don’t do resolutions myself, and somewhat to my surprise, I am not alone. In fact, I’m in the majority! According to an AARP survey we conducted in December, only 37% of US adults say they set goals at the beginning …

5 Best AARP Research Infographics of 2013

The end of the year & beginning of a new year is the time when everyone makes their “lists,” so here’s mine. 2013 was the year of the infographics for AARP Research. Infographics allow us to succinctly communicate important facts as well as tell an overall data story in a visual manner. We learned, like many others, that visual images get more attention than text as the brain can process the visual faster. Of the 48 infographics AARP Research has …

Jobs Poll: Things Are Better … but Not Good

Only 15 percent of Americans age 45 or older looked for a job in the past year because of employment uncertainty, according to our AARP Bulletin poll published in September. It has been six years since the start of the Great Recession, but people are still uneasy about their current jobs. Confidence about job stability has improved since 2009, but fewer than half of those polled feel that their jobs are stable (49 percent now versus 39 percent in 2009). …

Changing With the Times: Visualization Is the Future of Data

Slideshare is a popular website where people can post presentations on a myriad of topics. By posting, the authors hope to get readers, followers and new clients. To test popularity, in July of this year, Slideshare launched an infographic section on the site. The verdict is in and very compelling – look at the infographic below! On Slideshare, infographics are liked 23 times more than Word documents. In AARP Research, we have been able to train over half of our …