ShAARP Session: Observations from AARP

Results tagged “ShAARP Session” from ShAARP Session

Jane Hamsher left the following response to our statement in the comments section so I thought I'd pull it up to the front page:

AARP had a $20 million advertising campaign last year, "Divided We Fail," that included no blog advertising component. So I find this statement curious:

"AARP would never allow advertisers to dictate our editorial content based on the amount of ad space purchased, and we would be hesitant to buy ads with any media that suggested it might act otherwise."

What exactly are you alleging?

Jane - DWF is one of many campaigns AARP is a part of and, while blog ads weren't a part of that particular campaign to date, the allegation that AARP somehow does not advertise - or worse that we don't see the value in blogs - is incorrect.

Regarding your second statement - we're not alleging anything. When we advertise DWF or any of our other campaigns with CNN, FOX, and others we never expect news coverage on their stations. Similarly, our pitches to producers for story ideas were not met with questions about how much advertising we had purchased. Your concerns about AARP advertising with blogs directly link news coverage and ad dollars. We were simply stating that we would never put our journalists/editors/writers in such a position.

Divided We Fail is proud to announce our Facebook and MySpace winners of the Champ Summer Concert Ticket Contest.

(Drumroll please...)

Congratulations to Laura Rothenberg on Facebook and LexiLETDOWN on MySpace! Laura is from Richmond, VA and attends the University of Virginia. Lexi is from Indiana and will be starting her senior year in high school this Fall. Both winners are the proud recipients of up to $1000 in concert tickets for themselves and 3 friends each, to the concert of their choice. The contest required that each contestant recruit as many friends as possible to the DWF Facebook Fan Page or MySpace page, in order to see what network could grow the fastest.

Many thanks go out to both Laura and Lexi for recruiting their friends to join Divided We Fail! As for the winning network, it looks like Facebook has the edge over MySpace.

Just because the contest is over, don't let that stop you. Follow in Laura and Lexi's footsteps and tell your personal networks what DWF is all about.

TAGS: Divided We Fail, DWF, ShAARP Session, Laura Rothenberg, LexiLETDOWN, University of Virginia, concert, Facebook, MySpace, Champ

We're in the thick of this election, and who hasn't seen the accusations flying back and forth from our candidates? McCain's ad has gained a lot of publicity, featuring cameos from celebrities, Paris Hilton and Britney Spears. Miss Hilton responded with her own thoughts on the matter, with this Funny or Die Exclusive video. Senator Obama has released his own ads, as well, to combat his opponent, such as this economic ad.

Do these ads work as they are intended to? Do political ads help inform voters of the issues? Or do they simply perpetuate the political gridlock?

While our presidential candidates are pointing out all the reasons why they are opposed to one another, we thought it would be fitting to remind them both that they are signed members of the Divided We Fail pledge. So gentleman, take a break from all the accusations and start discussing what your plans are to provide affordable health care and long-term financial security for all!

What are your thoughts on the matter? Have these political ads changed your perceptions about a candidate? Tell us your thoughts by leaving a comment!

TAGS: John McCain, Barack Obama, Divided We Fail, Political ads, Paris Hilton, DWF, presidential candidates, ShAARP Session, Funny or Die

Rock the Vote is all about empowering and building the political power of young people in America to achieve progress. Divided We Fail wants to reach out to future generations about the issues of health care and financial security. So what a perfect marriage of these two initiatives, now that DWF Facebook fans can pledge to vote right off of our Facebook fan page, thanks to the Rock the Vote widget!

Divided We Fail recognizes that America's younger generations are going to be the most affected by the state of financial security in their retirement, and to take a stand, it's important not only that they be aware of the issues, but that they vote now, in the upcoming election, and make a difference.

So learn about the issues and sign the Divided We Fail pledge, and then register to vote with the Rock the Vote widget so your opinion is heard!

Shaarp Session recently chatted with Jonathan Martin - reporter and GOP blogger for Politco, an inside-the-beltway newspaper covering all things politics (and sometimes a little political pop culture, too). Jonathan shared his thoughts on the election, younger voters and how important age really might be this cycle.


Shaarp Session (SS): Jon, you are a reporter for Politico covering the '08 presidential race. Describe for us what a typical day for you is like...

Jonathan Martin (JM): The great part about my job is that, as police officers often say, every day is different. News and events have a way of overpowering the best-laid plans. The one constant in my life is my blog. I have to post items each and every day. I'm not up terribly early but often will blog into the night. The concept of weekends is increasingly less relevant as the election nears.


SS: In elections past we've had swing-voter subgroups such as "Soccer Moms" and "NASCAR Dads". What are the key swing groups of the 2008 election cycle?

JM: I'd keep an eye on two groups. First, suburban independents and moderate Republicans. These voters, often educated and upscale, are historically Republican but have been turned off by the Bush admin. McCain has traditionally had a different appeal among this set, but they also might find might find Obama's new politics message alluring. Second, white, blue-collar voters. Among this set, watch union members. They went for Hillary Clinton in the Democratic primary - will they stay with the party in the general? Obama could have cultural challenges with these voters, but his labor allies will work hard to keep them from crossing over

SS: We are hearing a lot about younger voters this election cycle. Yet during the primaries the majority of voters were 50 and older. Are media and politicians overestimating the power of the youth vote or is this the year they show up?

JM: Every election brings talk about whether THIS could be the year that kids turnout in a big way. And seemingly every year, it's older people who vote in much larger patterns. Obama, however, has the potential to boost youth turnout in a way that few national candidates have in recent history. In states where he really focused on this effort during the Democratic primary, he was able to deliver many young voters to the polls. Regardless of raw numbers, count on a significant age gap between McCain and Obama.

SS: Our members are particularly interested in hearing the candidates discuss healthcare and the economy in depth. Do you think these issues have been overshadowed by "gotcha" moments, or are we seeing what's come to be "typical" election coverage on policy?

JM: The change in the media technology, especially 24-hour cable news, has elevated gaffes and other campaign trail "moments." That said, the rise of the internet has also created a wealth of information about the candidates that in the past would be inaccessible. Interested voters with a modem can research deep into the depths of each candidate's background, record and policy platform. And there will be three debates this fall sure to delve into substantive domestic and foreign issues.

SS: What role, if any, do you think the ages of the candidates will play in the election? Sen. McCain would be the oldest person ever election and Sen. Obama would be one of the youngest. Will it matter in either case?

JM: See #3. Yes, I do think contemporaries of McCain and Obama will tend to favor their candidate. Voters have expressed concerns about Sen. McCain's age, but Obama's inexperience has also been raised. For both, it is a plus and a minus. For Obama, the upside is that he's got more youthful enthusiasm and ground soldiers. But in McCain's case, he's got guaranteed voters.

The Divided We Fail initiative couldn't be possible without the hard work of our state coordinators, who spend tireless hours each week to get the word out about this cause. We'd like to extend our sincerest thanks to all of them, for helping to make the goals of affordable health care and long-term financial security attainable. This week, we'd like to recognize Steve Griffin, the Divided We Fail New Hampshire State Coordinator, in particular, for his stellar work supporting DWF.

Steve recently coordinated a group of 15 volunteers at a Rochester, New Hampshire Town Hall meeting, where Arizona Senator and presidential candidate, John McCain, recognized AARP's healthcare effort, saying that DWF was doing "a tremendous job." Senator McCain reached out to Steve specifically, and asked him to give a 60 second spiel about Divided We Fail.

After letting the crowd know about all the supporters in the audience, who proudly donned their DWF red hats and shirts, Steve turned the speech back over to McCain. The Senator referenced when he and Huckabee had gone on stage together in Iowa at a Divided We Fail event, and he stated that he thought this was one of the most productive conversations he'd had, as it allowed the voters to compare the candidates and issues.

Read the full transcript of McCain's speech on washingtonpost.com or watch the video footage of Steve here.

Thanks again Steve! Keep up the good work for Divided We Fail.

Divided We Fail is on the road, and could be headed your way! We've got community events all over the country, and you can help us achieve our goals of ensuring health care and long-term financial security in America.

The success of Divided We Fail relies on harnessing the voices of millions of Americans so that we can demand action in Washington. But getting those voices heard is hard work, and Champ can't do it all by himself!

To see if we'll be in your area soon, check out our Divided We Fail online events calendar.

Not visiting your hometown? Don't fret. There are still plenty of ways to get involved. Help us spread the word about DWF by sending V or e-cards to all of your friends, or post a DWF banner on your webpage or blog.

Get started now and let people know what Divided We Fail is all about!

TAGS: Divided We Fail, DWF, Champ, ShAARP Session, AARP, community