ShAARP Session: Observations from AARP

Oct '09 29

The Power of 50

Alejandra Owens | 5:28 PM | 1 Comments | Category: | Share

Ever wonder why so many marketers and companies are targeting boomers and folks 50 and older? Here's a fun video that explains just how powerful boomers are in the marketplace:

Comments

Sweaty Palms says:

With over 50% of the population being a senior citizen, many companys and advertisers are changing their standard and marketing towards the older generation. I expect to see lots more of these in the coming 5 years

10/29/09 9:19 PM