Builders Learn the Importance of ‘Women-Centric’ Homes

Guest post by Jan Cullinane: Single women are the second-largest group of homeowners after couples, and they purchase almost twice as many homes on a first-time and repeat basis than single men do, reports the National Association of Home Builders. More women than men live alone, and single women are more likely to own their homes than single men (56 percent compared to 47 percent). Recognizing that in 91 percent of home sales, women are the prime drivers of the …

5 Beauty Secrets of Good Sleepers

Getting beauty sleep is no fairy tale. Sleep deprivation accelerates aging according to a new study sponsored by Estee Lauder at University Hospitals Case Medical Center in Cleveland, Ohio. Bad sleepers showed more wrinkles, saggier skin and uneven pigmentation than good snoozers. Funny thing. Many women 50 and older say they hardly sleep. We doze on and off between other night activities such as reading, snacking, sex, checking our emails and shopping online. Here are five tricks to outsmarting the …

5 Beauty Trends That Get Our Approval

The beauty industry thinks we’re hot and for a very good reason. Women 50-plus are helping them make billions of dollars and firm up a saggy economy with every de-aging product and procedure possible. But when it comes to beauty trends they get amnesia. For example, we honestly don’t need cat-eye liner, matte lips, techno-glitter shadows, nail art, dip dyed hair, fishtail braids and big messy topknots. Fortunately, some trends have a more diverse appeal. We’ll take these five for …

Long-Wear Makeup – A Do or Don’t at 50?

Back when our skin was young, juicy, oily and blemish prone, long lasting makeup and mattes saved us.  Cracking glass ceilings, juggling work, kids and marriage left no time for retouching so stay-put cosmetics ruled. Now a new generation of face, eye and lip products promises to cling nearly forever (no kidding one foundation claims “25-hour wear”). Silicones and film forming polymer technology keep the new stuff hanging on. So you ask, is long wear still part of our strategy …