New PSA Campaign With Ad Council Empowers Americans to Get on Track for Retirement

This week, we unveiled our new Saving for Retirement ad campaign to empower Americans to take control of their financial futures. In fact, two in five households headed by Americans ages 55-64 have no assets saved for retirement, according to the National Institute on Retirement Security. We understand that retirement planning can sometimes leave people overwhelmed, confused or even paralyzed. But what most people don’t realize is that they already have the financial know-how to tackle this challenge. That is why we …

New Campaign Highlights Holiday Joy, Stress for Caregivers

November is National Family Caregivers Month, and AARP has teamed up with the Ad Council in a campaign that includes the results of a new caregiving poll as well as a series of powerful public service ads highlighting the changing roles of family caregivers. The ads also point caregivers to help from the AARP Caregiving Resource Center, which unveils two new tools this month: an opportunity to tell your own caregiving story and a searchable nationwide directory of senior-care providers …

Why I Thanked a Caregiver

My older sister Linda Goyer Lane is part of the “sandwich generation”-people who care for their aging parents while simultaneously supporting children of their own. When my parents began needing 24-hour care about a year and a half ago, Linda stepped up in a big way to help me care for them. She and her two sons (one in high school, one in college) have all made sacrifices as she began traveling to Arizona for a week or two at …