Study: Apps ‘Hijacking’ 12 Million Smartphones

Some 12 million smartphones have mobile apps that secretly run a barrage of hidden advertisements in the background — roughly 700 per hour — that gobble up to 2GB of data per day and shorten battery life in its host device. Advertisers lose even more: an estimated $1 billion this year in bogus commissions paid to fraudsters for simulated clicks of those ads in “what they believe to be real consumers viewing their ads,” says David Sendroff of Forensiq, an …

Are Those Fun Online Quizzes Invading Your Privacy?

What city should you live in? Which Love Boat character are you? What superpower should you have? Fun quizzes are all the rage online these days. Buzzfeed (which says I should live in Portland, Ore.) is leading the charge, but even the scholarly Pew Research Center (“How Millennial Are You?”) and the New York Times (“How Y’all, Youse and You Guys Talk”) have a hand in the fad. The exercises are addictive, shareable, entertaining. So what’s not to like? Here’s …

FDA Warns Avon About Antiaging Creams

Maybe the government can’t quite protect us against injections contaminated with deadly fungal meningitis, but beauty hype — that’s another story. The Food and Drug Administration has warned Avon that it must stop advertising its Anew skin-care products using language that makes them sound as if they have medical effects, Reuters reported. In a letter dated Oct. 5 and posted on the FDA website, the agency objected to antiaging claims made about Anew Clinical Advanced Wrinkle Corrector, Anew Reversalist Night …

Testosterone for Sale (Though Many Docs Don’t Buy It)

Weight gain, fatigue, loss of athletic prowess? “It could be Low-T,” says Abbott Laboratories. That would be low testosterone — a “once-natural part of getting old that has become a target for medical treatment,” as the Associated Press puts it. Abbott is one of several U.S drug companiesmarketing testosterone gels, patches or injections to men over 40.

54 Is the New 49, Says CBS

CBS has been mocked for attracting older audiences than network TV peers like NBC or Fox. But it’s a situation that could pay off nicely for CBS, as advertisers increasingly realize the value of appealing to older buyers.

TV for Grown Ups

Here’s an interesting tidbit of news for today: the median age for viewers of Fox, ABC, CBS and NBC is now 51 years old. Surprising? It may not sound like earth-shattering news, but it’s incredibly important to the way that television networks conduct business from an advertising and show-producing perspective – and also interesting for us to watch the trend! A new report says that the broadcasters’ audience has aged TWICE as quickly as the general population during the past …