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Do Online Quizzes Have a Hidden Agenda?

Posted on 03/31/2014 by | AARP Social Media Strategy/Trainer | Comments

TechnologyWhat city should you live in? Which Love Boat character are you? What superpower should you have? Fun quizzes are all the rage online these days. Buzzfeed (which says I should live in Portland, Ore.) is leading the charge, but even the scholarly Pew Research Center (“How Millennial Are You?”) and the New York Times (“How Y’all, Youse and You Guys Talk”) have a hand in the fad. The exercises are addictive, shareable, entertaining. So what’s not to like? Here’s …

FDA Warns Avon About Antiaging Creams

Posted on 10/25/2012 by | Personal Health and Well-being | Comments

Bulletin Today | Personal HealthMaybe the government can’t quite protect us against injections contaminated with deadly fungal meningitis, but beauty hype — that’s another story. The Food and Drug Administration has warned Avon that it must stop advertising its Anew skin-care products using language that makes them sound as if they have medical effects, Reuters reported. In a letter dated Oct. 5 and posted on the FDA website, the agency objected to antiaging claims made about Anew Clinical Advanced Wrinkle Corrector, Anew Reversalist Night …

Testosterone for Sale (Though Many Docs Don’t Buy It)

Posted on 09/10/2012 by | Brooklyn, NY | Comments

Bulletin TodayWeight gain, fatigue, loss of athletic prowess? “It could be Low-T,” says Abbott Laboratories. That would be low testosterone – a “once-natural part of getting old that has become a target for medical treatment,” as the Associated Press puts it. Abbott is one of several U.S drug companiesmarketing testosterone gels, patches or injections to men over 40.

54 Is the New 49, Says CBS

Posted on 08/31/2012 by | Brooklyn, NY | Comments

Bulletin Today | EntertainmentCBS has been mocked for attracting older audiences than network TV peers like NBC or Fox. But it’s a situation that could pay off nicely for CBS, as advertisers increasingly realize the value of appealing to older buyers.

Super Bowl: Top 5 Car Commercials

Posted on 02/6/2012 by | The Road Well Traveled | Comments

Bulletin TodaySunday’s Super Bowl featured some intense competition—and not just between the Giants and the Patriots. As usual, advertisers went above and beyond, showcasing creative, elaborate (read: expensive), and celebrity-infused ads. It’s no surprise that the auto industry had a strong presence during the big game, and nearly every commercial break featured at least one car commercial. Here are five of the most memorable:

TV for Grown Ups

Posted on 08/16/2010 by | Archived Contributor | Comments

EntertainmentHere’s an interesting tidbit of news for today: the median age for viewers of Fox, ABC, CBS and NBC is now 51 years old. Surprising? It may not sound like earth-shattering news, but it’s incredibly important to the way that television networks conduct business from an advertising and show-producing perspective – and also interesting for us to watch the trend! A new report says that the broadcasters’ audience has aged TWICE as quickly as the general population during the past …