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FDA Warns Avon About Antiaging Creams

Posted on 10/25/2012 by | Personal Health and Well-being | Comments

Bulletin Today | Personal HealthMaybe the government can’t quite protect us against injections contaminated with deadly fungal meningitis, but beauty hype — that’s another story. The Food and Drug Administration has warned Avon that it must stop advertising its Anew skin-care products using language that makes them sound as if they have medical effects, Reuters reported. In a letter dated Oct. 5 and posted on the FDA website, the agency objected to antiaging claims made about Anew Clinical Advanced Wrinkle Corrector, Anew Reversalist Night …

Testosterone for Sale (Though Many Docs Don’t Buy It)

Posted on 09/10/2012 by | Brooklyn, NY | Comments

News RoundupsWeight gain, fatigue, loss of athletic prowess? “It could be Low-T,” says Abbott Laboratories. That would be low testosterone – a “once-natural part of getting old that has become a target for medical treatment,” as the Associated Press puts it. Abbott is one of several U.S drug companiesmarketing testosterone gels, patches or injections to men over 40.

54 Is the New 49, Says CBS

Posted on 08/31/2012 by | Brooklyn, NY | Comments

Entertainment | News RoundupsCBS has been mocked for attracting older audiences than network TV peers like NBC or Fox. But it’s a situation that could pay off nicely for CBS, as advertisers increasingly realize the value of appealing to older buyers.

Super Bowl: Top 5 Car Commercials

Posted on 02/6/2012 by | The Road Well Traveled | Comments

Home & FamilySunday’s Super Bowl featured some intense competition—and not just between the Giants and the Patriots. As usual, advertisers went above and beyond, showcasing creative, elaborate (read: expensive), and celebrity-infused ads. It’s no surprise that the auto industry had a strong presence during the big game, and nearly every commercial break featured at least one car commercial. Here are five of the most memorable:

TV for Grown Ups

Posted on 08/16/2010 by | Archived Contributor | Comments

EntertainmentHere’s an interesting tidbit of news for today: the median age for viewers of Fox, ABC, CBS and NBC is now 51 years old. Surprising? It may not sound like earth-shattering news, but it’s incredibly important to the way that television networks conduct business from an advertising and show-producing perspective – and also interesting for us to watch the trend! A new report says that the broadcasters’ audience has aged TWICE as quickly as the general population during the past …

Marketers Turn to the Boomers Again

Posted on 06/8/2010 by | Archived Contributor | Comments

EntertainmentCheck out this great story on MediaPost.com today. The article is all about the boomer generation once again catching the eye of the marketer. Those boomers sure have buying power and they aren’t afraid to use it. So why did marketers ever lose interest? According to the story, over the last decade, boomers lost favor to younger generations, but now as companies have “felt the pinch of decreased consumer spending,” they are realizing that 50+ Americans have definitely not stopped …

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