TV for Grown Ups

Here’s an interesting tidbit of news for today: the median age for viewers of Fox, ABC, CBS and NBC is now 51 years old. Surprising? It may not sound like earth-shattering news, but it’s incredibly important to the way that television networks conduct business from an advertising and show-producing perspective – and also interesting for us to watch the trend! A new report says that the broadcasters’ audience has aged TWICE as quickly as the general population during the past …

Marketers Turn to the Boomers Again

Check out this great story on MediaPost.com today. The article is all about the boomer generation once again catching the eye of the marketer. Those boomers sure have buying power and they aren’t afraid to use it. So why did marketers ever lose interest? According to the story, over the last decade, boomers lost favor to younger generations, but now as companies have “felt the pinch of decreased consumer spending,” they are realizing that 50+ Americans have definitely not stopped …

Response To Jane Hamsher Comment

Jane Hamsher left the following response to our statement in the comments section so I thought I’d pull it up to the front page: AARP had a $20 million advertising campaign last year, “Divided We Fail,” that included no blog advertising component. So I find this statement curious: “AARP would never allow advertisers to dictate our editorial content based on the amount of ad space purchased, and we would be hesitant to buy ads with any media that suggested it …

Super Bowl Commercials: Ad Up

Despite the tough times many companies are going through, advertisers lined up to pay huge sums for ads during the Super Bowl.