Arnold Greenberg: 5 Snappy Facts about Snapple’s Co-Founder

One of beverage giant Snapple’s most ingenious marketing tricks is the collection of quirky “Snapple Facts” that it imprints on the inside of its bottle caps. (Here’s a partial list of Snapple facts, such as “On average, a human will spend up to 2 weeks kissing in his/her lifetime.”) Snapple co-founder Arnold Greenberg, who died in New York City on Oct. 26 at age 80, didn’t dream up Snapple Facts (the idea was conceived in 2002, eight years after he …