auto industry

Are Automakers Overlooking the Real Buyers?

Posted on 06/5/2013 by | Who's News | Comments

Bulletin Today | Money & SavingsIf you watch much TV, you’ll notice that most car commercials seem to be aimed either at twentysomethings in search of adventure and excitement or at parents with young kids. But automakers might be smarter to make more commercials resembling Lincoln’s recent spots featuring luxuriantly gray-haired Mad Men star John Slattery. That’s the upshot of a newly released study by the University of Michigan Transportation Research Institute, which finds that boomer drivers are the most likely of any age group to …

Super Bowl: Top 5 Car Commercials

Posted on 02/6/2012 by | The Road Well Traveled | Comments

Bulletin TodaySunday’s Super Bowl featured some intense competition—and not just between the Giants and the Patriots. As usual, advertisers went above and beyond, showcasing creative, elaborate (read: expensive), and celebrity-infused ads. It’s no surprise that the auto industry had a strong presence during the big game, and nearly every commercial break featured at least one car commercial. Here are five of the most memorable:

News To Know: New Mileage Rules

Posted on 05/19/2009 by | Archived Contributor | Comments

Money & SavingsThe White House announced new proposed standards for automobile mileage and emissions today.

News To Know: U.S. Automotive Industy Is A Trainwreck

Posted on 10/30/2008 by | Archived Contributor | Comments

PoliticsThe Federal Reserve announced yesterday that it would give loans to America’s failing automotive industry.