Are Automakers Overlooking the Real Buyers?

If you watch much TV, you’ll notice that most car commercials seem to be aimed either at twentysomethings in search of adventure and excitement or at parents with young kids. But automakers might be smarter to make more commercials resembling Lincoln’s recent spots featuring luxuriantly gray-haired Mad Men star John Slattery. That’s the upshot of a newly released study by the University of Michigan Transportation Research Institute, which finds that boomer drivers are the most likely of any age group to …

Super Bowl: Top 5 Car Commercials

Sunday’s Super Bowl featured some intense competition-and not just between the Giants and the Patriots. As usual, advertisers went above and beyond, showcasing creative, elaborate (read: expensive), and celebrity-infused ads. It’s no surprise that the auto industry had a strong presence during the big game, and nearly every commercial break featured at least one car commercial. Here are five of the most memorable:

News To Know: New Mileage Rules

The White House announced new proposed standards for automobile mileage and emissions today.

News To Know: U.S. Automotive Industy Is A Trainwreck

The Federal Reserve announced yesterday that it would give loans to America’s failing automotive industry.