Beatlemania

The Man Who Helped Bring the Beatles to America

Posted on 08/22/2013 by | Who's News | Comments

LegacyRemember Beatlemania? For that transcendent moment in boomer history, we owe thanks to concert promoter Sid Bernstein, who died on Aug. 21 at age 95 in New York City. In March 1963, Bernstein — then a lowly $200-a-week booker for General Artists Corp. — read of the hysteria that ensued at the Beatles’ shows in Great Britain. Even though British music stars had seldom made much of a splash in the U.S. market, Bernstein had a hunch about the Fab Four. He called …