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Healthy Surprise: Low-Calorie Menus Spur More Profits

Posted on 02/13/2013 by |Personal Health and Well-being | Comments

Bulletin Today | Personal Health“Healthy” doesn’t sell, the restaurant chains said. Low-cal items always tank, the fast-food places whined. Well, guess what? Turns out “healthy” does sell. A new study finds that fast-food and casual restaurant chains that offer lower-calorie options are seeing higher profits and more customers, while those that don’t, aren’t. Simple as that. Not only are Americans ordering fewer portions of french fries, the study shows, they’re going for smaller main-dish portions and shunning sugary drinks. The analysis of 21 chains …