buying behavior

Who’s Buying Books? Are You?

Posted on 09/8/2010 by | Archived Contributor | Comments

EntertainmentI ran across this little roundup of an interesting study on book buying habits in America on EW.com. The study was done by consumer marketing firm Bowker and is called the 2009 U.S. Book Consumer Demographics and Buying Behaviors Annual Report – and some of the findings surprised me, and some did not! One that did surprise me is that more than 40% of Americans over the age of 13 purchased a book in 2009. That seems like a lot …