Are Automakers Overlooking the Real Buyers?

If you watch much TV, you’ll notice that most car commercials seem to be aimed either at twentysomethings in search of adventure and excitement or at parents with young kids. But automakers might be smarter to make more commercials resembling Lincoln’s recent spots featuring luxuriantly gray-haired Mad Men star John Slattery. That’s the upshot of a newly released study by the University of Michigan Transportation Research Institute, which finds that boomer drivers are the most likely of any age group to …