New PSA With Ad Council Spotlights Male Caregiving

A couple of weeks back, we unveiled our new caregiving ad — starring a unique caregiver. You may recognize him as the antihero from Machete or Breaking Bad, but you would never assume he’s just like you. That’s right, actor Danny Trejo is a caregiver and he is showing just how tough male caregivers are. Although the typical family caregiver is a 49-year-old woman, there is a silent army of husbands, brothers, sons and friends — about 16 million — …

AARP Volunteers Are Fighting for You

During National Volunteer Week I’d like to stop and say thank you. Thank you to the thousands of AARP volunteers who are fighting for families as part of our multistate advocacy campaigns across every state, D.C., Puerto Rico and the U.S. Virgin Islands.  By giving your time and energy to advocate for the 50-plus and their families, you’ve helped to: Pass bills in nearly every state to support millions of family caregivers and the older parents, spouses and other loved …

AARP Heads to Silicon Valley for Innovation@50+ LivePitch Competition

The day has finally come — the AARP Innovation@50+ LivePitch competition! Perhaps you’ve heard of it. If not, let me explain. AARP’s Innovation@50+ LivePitch event, or LivePitch, is a competition for emerging start-ups in the caregiving health technology and financial technology sectors. Over the past five years, almost 30 start-up finalists have raised over $172 million in venture investments and four have been acquired. I’ll be tuning in this week via our live steam and you’re invited to do the …

Breaking Stereotypes: Male Family Caregivers

Being a family caregiver — that is, providing unpaid care to a parent, spouse, friend or other adult loved one — is hard work. It can also be rewarding work. The struggles, frustrations and stress associated with this caregiving journey cross gender lines. While the “typical” family caregiver is a 49-year-old woman who takes care of a relative, 4 out of 10 caregivers are men.[i] Men, often due to societal perceptions, have been less likely to talk about the emotional …

Caregiving Takes Center Stage at BET’s Leading Women Defined Summit

In a room full of chief executives, entrepreneurs, media moguls and some of Hollywood’s best talent, the topic of caregiving took center stage. AARP hosted a panel session called “Caregiving: The Circle of Love” at BET’s eighth annual Leading Women Defined (LWD) Summit in North Miami Beach, Fla., last week. The event was a celebration of sisterhood and achievement. And the women in attendance were there to use their influence to highlight some of the most challenging issues facing our …

Family Caregivers Need Support From Hospital to Home

Having a loved one in the hospital can be a stressful and emotional experience — especially if you don’t have the support you need. Each day, 40 million family caregivers help older parents, spouses, children with disabilities and other loved ones live independently at home. They help with bathing and dressing, manage finances, stand by their loved one’s side when they go into the hospital, care for them when they return home, and so much more. Some family caregivers, like …