Depend’s Daring New Dare: ‘Drop Your Pants’

Over the years, Kimberly-Clark has used rugged NFL players and glamorous actresses to promote its Depend brand of leak-proof underwear as not just embarrassment-preventing but as stylish, too. But now the company is really pushing the envelope, so to speak, with a provocative “Drop Your Pants for Underwareness” campaign. The campaign features this TV commercial, set to the retro sound of British pop band the Creation’s 1966 single “Making Time.”   >> Sign up for the AARP Health Newsletter  Even edgier …

4 Scams That Prey on Your Patriotism

Happy birthday, America! Time for fireworks, barbecues and flag-waving. But know that fraudsters also have their own reason to celebrate: On July 4 (and every other day), your patriotism helps them in some of the nation’s biggest scams – especially but not exclusively when targeting those of retirement age. “Despite the stereotype, there is not a lot of data to indicate that seniors are any more trusting than anyone else,” says Stacey Wood, a neuropsychologist at Scripps College in Claremont, Calif., …

Older Americans Face Increasing Risk of Hunger

More than 15 percent of Americans over age 60 – some 9.3 million men and women – experienced the threat of hunger in 2012, according to a report just released by the National Foundation to End Senior Hunger. From the start of the recession in 2007 to 2012, the number of older people threatened by hunger has jumped 49 percent. The report, based on statistics from the 2012 Current Population Survey conducted by the U.S. Census Bureau, says the following groups of older Americans …

How to Be a Charitable Cheapskate

It’s the kind of news story that makes national headlines every year or two: A person of seemingly modest means secretly amasses a small (or not so small) fortune while leading a frugal lifestyle, only to reveal that wealth by giving it all away to charity. The latest jaw-dropper came from 98-year-old Jack MacDonald of Washington state. He died in September and left a surprise fortune of $187.5 million to Seattle Children’s Research Institute, the University of Washington School of …

Be Aware of “Breast Cancer Awareness” Scams

October is National Breast Cancer Awareness Month – time to think pink. But also take a clue from those theme-hued ribbons and other merchandise. Your desire to support the search for a cure for the second-biggest cause of cancer death among women can be the perfect opening for charity scammers. The same thing can happen when natural disasters and other in-the-news events prompt the opening of hearts and wallets. Sign up for the AARP Money Matters newsletter There are lots of legitimate …