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These days, keeping up with the Joneses is more likely to involve night classes than a new sofa. A study on boomer spending habits found middle-aged adults today spend less on leisure and frills than previous generations but more on education, adult children and mortgage debt.
I’ve been asking a lot of retirees recently, “Now that you’re retired, have your shopping habits changed and, if so, how?” My mom says that she and my dad have been shopping together more. “I always did all of the shopping, but now we almost always do it together,” she said. “It’s definitely been a change for both of us, but overall it’s worked out pretty well and we probably spend less because of it. It helps to have an extra pair of …
Check out this great story on MediaPost.com today. The article is all about the boomer generation once again catching the eye of the marketer. Those boomers sure have buying power and they aren’t afraid to use it. So why did marketers ever lose interest? According to the story, over the last decade, boomers lost favor to younger generations, but now as companies have “felt the pinch of decreased consumer spending,” they are realizing that 50+ Americans have definitely not stopped …