coupon study

Study: Coupon Use Decreases Among Consumers

Posted on 03/5/2013 by |The Ultimate Cheapskate | Comments

Money & SavingsI read about an interesting survey last week by NCH Marketing Services that may be cause for a cheapskate celebration. The survey results seem to indicate that more Americans are wising up and are less inclined to buy something they don’t really need simply because they “have a coupon for it.”  According the NCH survey, while manufacturers circulated a near-record 305 billion coupons in 2012, the number of coupons actually used by consumers dropped by about 17 percent compared to …