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The Marlboro Man Who Became an Anti-Smoking Activist

Posted on 01/27/2014 by |Who's News | Comments

LegacyEric Lawson portrayed one of the most iconic characters in the history of advertising: the Marlboro Man, devised in the mid-1950s as a talisman of vigorous, healthy masculinity, even at a time of growing evidence that cigarette smoking was injurious. In real life, Lawson, who played the Marlboro Man in print ads from 1978 to 1981, ultimately paid a heavy toll for his own years of smoking. He died on Jan. 10 at age 72 in San Luis Obispo, Calif., …