Depend’s Daring New Dare: ‘Drop Your Pants’

Over the years, Kimberly-Clark has used rugged NFL players and glamorous actresses to promote its Depend brand of leak-proof underwear as not just embarrassment-preventing but as stylish, too. But now the company is really pushing the envelope, so to speak, with a provocative “Drop Your Pants for Underwareness” campaign. The campaign features this TV commercial, set to the retro sound of British pop band the Creation’s 1966 single “Making Time.”   >> Sign up for the AARP Health Newsletter  Even edgier …