Using Social Media to Support Sandy Victims

Hurricane Sandy roared into the East Coast during my first week as the AARP’s new social media trainer. I noticed how many people were sharing incorrect information on social media and wrote a post explaining ways you can check the information you share with friends. In the aftermath of the storm and the growing crisis to provide assistance to thousands of people in 12 different states, I wanted to reach out and help. Luckily I’m friends with a leader at …

Duking It Out Online

This year’s presidential campaign, more than any in history, will play out on a digital battleground – everything from the candidates’ own websites to Facebook and Twitter and anything, really, that comes to us byte-by-byte. Digital ads have joined television and radio ads as instruments of political persuasion and propaganda. E-mail is crowding out direct mail in the same way. Even fundraising has moved increasingly online, where campaigns can collect money (in mostly small amounts) nearly as fast as they …