Hey, Entrepreneurs: What’s Your 50+ Strategy?

So many age 50+ customers yet marketers obsess about youth. So I wonder, being exactly in the age demographic of the prospective buyer of BMWs, whats up with their marketers? BMW seems on a quest to reach the young through social media. But the actual buyer my age isnt shopping for cars that way and todays young people dont have the money for that car! Heres the reality: baby boomers own half of the nations wealth. Thats $2.3 trillion. …