The Man Who Invented Target

From the time that F.W. Woolworth invented the five-and-dime store in the late 19th century, Americans have always been crazy about low prices. But it was Douglas J. Dayton and his family’s Target chain of stores who sold Americans on the idea that buying inexpensive wares at a discount store could be fashionable as well as frugal. When Target opened its first store in Roseville, Minn., in 1962, a newspaper ad announced: “Here’s news for people whose taste runs to …