drug advertising

TV Drug-Ad Claims: Take With a Large Grain of Salt

Posted on 09/18/2013 by |Personal Health and Well-being | Comments

Bulletin Today | Personal HealthTelevision commercials for drugs apparently should be taken with a healthy dose of skepticism, says a new study that found that six out of 10 claims in the ads were misleading and one in 10 was false. Researchers analyzed 168 prescription drug ads airing between 2008 and 2010 on the nightly news, which draws a predominantly older audience and is considered a prime time for drug advertising. They found that nearly 60 percent “had misleading statements that omitted or exaggerated …