‘Takei’s Take’ Takes Boston

One if by land and two if by sea? Maybe Paul Revere was a digital pioneer, since he “got” binary communication centuries before the digital cataclysm started to shake today’s world. From the home of the first American revolution, tech adventurer George Takei begins a series of four episodes of his award-winning YouTube series Takei’s Take in the Boston metro area, with three questions: How did Boston drive the tech revolution in America? Why did the scene shift to Silicon …

More Boomers Are Becoming Their Own Bosses

Do you have a plan to recession-proof your life? A growing number of workers age 50-plus do, and it involves turning interests, hobbies or skills into a small business. Many older workers are using decades of experience and business connections to become their own bosses. These “encore entrepreneurs” bring to the effort a lifetime of knowledge. And their numbers are on the rise. in fact, from 1996 to 2012, Americans ages 55 to 64 had a higher rate of entrepreneurial …

Entrepreneurs Take to the Aging and Caregiving Business

The business of aging is growing up. What is today a $2 billion aging in place technology and longevity industry is projected to reach $20 billion by 2020. Entrepreneurs, many just in their 20s and 30s, are scrambling to develop products and services that allow older adults to be independent and safe – and give their adult children peace of mind. Startups are creating an array of devices and software: wearables like wristwatches with GPS technology to track Alzheimer’s wandering; sensors that …

E. Robert Kinney: His Shtick was Fish Sticks

If you’ve ever struggled to get a picky seven- or eight-year-old to eat some fish, you have E. Robert Kinney to thank for making the job just a wee bit easier. Kinney, who died on May 2 at age 96 in Arizona, was a Maine native who originally dreamed of becoming a history teacher but decided during the Great Depression that the job market in education wasn’t bright enough. Instead, after a stint in the New Deal’s National Youth Administration, …

Al Neuharth: 5 Ways USA Today’s Founder Changed the Newspaper

There are two schools of thought about USA Today founder Al Neuharth, who died on April 19 at age 89 in Cocoa Beach, Fla. Some think he helped ruin the newspaper, an institution older than our country itself, by turning it into a paper-and-ink imitation of TV news. Others think he helped modernized a desperately outdated medium and, in so doing, perhaps staved off its demise. Either way you choose to look at it, though, the former Gannett CEO was …

Hey, Entrepreneurs: What’s Your 50+ Strategy?

So many age 50+ customers -yet marketers obsess about youth. So I wonder, being exactly in the age demographic of the prospective buyer of BMWs, what’s up with their marketers? BMW seems on a quest to reach the young through social media. But the actual buyer my age isn’t shopping for cars that way – and today’s young people don’t have the money for that car! Here’s the reality: baby boomers own half of the nation’s wealth. That’s $2.3 trillion. …