50+ Shopping: Do YOU fit the profile?

Our latest Getting to Know the 50+ fact sheet profiles 50+ Americans’ shopping habits in a couple areas. I decided to see how well our average American shopper matched up with my own habits. Car shopping Sixty percent of adults 50+ have two or more cars. This may come as a surprise to some, but not if you are in the car business. The 50+ are this industry’s “bread and butter,” as 63 percent of new cars in 2012 were …

Top 10 Demographics & Interests Facts About Americans Age 50+

Did you know … there are 108.7 million folks age 50-plus? This includes 76.4 million boomers (born 1946-64), compared with 49 million Gen Xers and 82 million millennials.   Research staff at AARP can rattle off facts about folks 50 years and older like we’re mini-Wikipedias. Although that makes us great at cocktail parties, we recently realized that we take some of this knowledge for granted, and that others might like to have quick access to the basic demographic and behavioral …

August is the Sunday of the Months

If you are confused by this blog’s title, it is a phrase I heard recently from my niece. We were talking about vacation and she said, “Yep, August is the Sunday of the months as it is the time to relax.” What do I do to relax? I like to go to movies just like 58% of the 50+ (see our fact sheet below) and Woody Allen’s new movie Blue Jasmine is a must see Movie for Grownups. I love Broadway …