Starting a Business? Find Your Niche

WorkI marvel at entrepreneurs who can take an idea and sell it, no matter what it is.  Sometimes it’s the marketing machine that does the trick.  Or the entrepreneur’s sheer passion. But other times it’s the discovery that there’s a niche community of fans out there salivating for their “thing.” John Findra’s thing is the fantastically beat-up classic car as art – distressed, rusted, gutted and all.  The more weathered, the cooler.  His firm Classic Wrecks turns out pint-sized replicas …