marketing

Do Online Quizzes Have a Hidden Agenda?

Posted on 03/31/2014 by | AARP Social Media Strategy/Trainer | Comments

TechnologyWhat city should you live in? Which Love Boat character are you? What superpower should you have? Fun quizzes are all the rage online these days. Buzzfeed (which says I should live in Portland, Ore.) is leading the charge, but even the scholarly Pew Research Center (“How Millennial Are You?”) and the New York Times (“How Y’all, Youse and You Guys Talk”) have a hand in the fad. The exercises are addictive, shareable, entertaining. So what’s not to like? Here’s …

Drug Giant Ends Payments to Doctors

Posted on 12/17/2013 by | News, Culture, Sights and Sounds | Comments

Bulletin Today | Personal HealthPharmaceutical companies make lots of money and spend lots of money, including lavish payments to doctors for consulting; expenses-paid conferences, cruises and other events for doctors; and bonuses for sales reps who exceed sales targets, even if that means pitching a drug for uses the Food and Drug Administration hasn’t approved. Over the past three years, the investigative journalists at the nonprofit ProPublica, along with its news media partners, have been writing about these practices in the series Dollars for Doctors …

Are Ageist Smartphone Commercials a Dumb Move?

Posted on 05/20/2013 by | Who's News | Comments

Bulletin Today | TechnologyIf you watch TV, by now you’ve probably seen the pool-party commercial for the new Samsung Galaxy S4 smartphone. The spot shows hip college-age revelers befuddling their iPhone-using elders with all of the phone’s flashy technology — such as the AirView feature that allows users to answer the phone by sweeping their fingers over the screen without actually touching it, a camera mode that allows them to take rapid-fire pictures of moving objects and an app that transforms the phone …

Marketers Turn to the Boomers Again

Posted on 06/8/2010 by | Archived Contributor | Comments

EntertainmentCheck out this great story on MediaPost.com today. The article is all about the boomer generation once again catching the eye of the marketer. Those boomers sure have buying power and they aren’t afraid to use it. So why did marketers ever lose interest? According to the story, over the last decade, boomers lost favor to younger generations, but now as companies have “felt the pinch of decreased consumer spending,” they are realizing that 50+ Americans have definitely not stopped …