marketing

Are Ageist Smartphone Commercials a Dumb Move?

Posted on 05/20/2013 by | Who's News | Comments

Bulletin Today | TechnologyIf you watch TV, by now you’ve probably seen the pool-party commercial for the new Samsung Galaxy S4 smartphone. The spot shows hip college-age revelers befuddling their iPhone-using elders with all of the phone’s flashy technology — such as the AirView feature that allows users to answer the phone by sweeping their fingers over the screen without actually touching it, a camera mode that allows them to take rapid-fire pictures of moving objects and an app that transforms the phone …

Marketers Turn to the Boomers Again

Posted on 06/8/2010 by | Archived Contributor | Comments

EntertainmentCheck out this great story on MediaPost.com today. The article is all about the boomer generation once again catching the eye of the marketer. Those boomers sure have buying power and they aren’t afraid to use it. So why did marketers ever lose interest? According to the story, over the last decade, boomers lost favor to younger generations, but now as companies have “felt the pinch of decreased consumer spending,” they are realizing that 50+ Americans have definitely not stopped …