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I spent most of yesterday doing media interviews about a new report AARP released called, “Valuing the Invaluable” – which did just that…it put a dollar value on me. I know my parents feel I’m invaluable – but I didn’t realize anyone else did! The value of over 40 billion hours of care that 62 million family members – like you and me – provided for our loved ones in 2009 came to $450 BILLION. That’s as much or more than the total sales of …
Posted: 08/26/2010 by | Comments
Coming from anyone these comments would be over the line. But what makes them more offensive is Senator Simpson’s position: co-chair of President Obama’s Fiscal Commission, which is currently considering changes to Social Security as a solution to reduce the deficit.
How can a commission led by Sen. Simpson fairly make recommendations on the future of important programs like Social Security?
Check out this great story on MediaPost.com today. The article is all about the boomer generation once again catching the eye of the marketer. Those boomers sure have buying power and they aren’t afraid to use it. So why did marketers ever lose interest? According to the story, over the last decade, boomers lost favor to younger generations, but now as companies have “felt the pinch of decreased consumer spending,” they are realizing that 50+ Americans have definitely not stopped …