media

Marketers Turn to the Boomers Again

Posted on 06/8/2010 by | Archived Contributor | Comments

EntertainmentCheck out this great story on MediaPost.com today. The article is all about the boomer generation once again catching the eye of the marketer. Those boomers sure have buying power and they aren’t afraid to use it. So why did marketers ever lose interest? According to the story, over the last decade, boomers lost favor to younger generations, but now as companies have “felt the pinch of decreased consumer spending,” they are realizing that 50+ Americans have definitely not stopped …

News To Know: When Newspapers Are The Headline

Posted on 05/8/2009 by | Archived Contributor | Comments

Your LifeWith the Senate holding hearings on the future of newspapers, are we witnessing the end of an era?

News To Know: The Amazing Shrinking Dollar

Posted on 07/17/2008 by | Archived Contributor | Comments

Money & SavingsIn another troubling piece of news about the economy, inflation rose by the highest amount in 17 years according to the department of labor.