mobile devices

Is Someone Following You Around the Store as You Shop?

Posted on 07/22/2014 by |AARP Blog Author | Comments

Public Policy InstituteWell, they might be — if you are one of the 58 percent of adult Americans who own a smartphone. Each smartphone broadcasts a unique identifying code through signals emitted as the phone searches for available networks. Retailers can track these signals and follow the in-store movements of customers as they shop. Most consumers understand that online stores track shoppers as they navigate around their websites. Yet, few realize some brick-and-mortar retail stores and shopping malls are using smartphone mobile analytics …

What Personal Information Is Your Mobile Device Sharing?

Posted on 02/12/2014 by |AARP Blog Author | Comments

Public Policy Institute“Always on and always on you” describes the extent to which consumers have integrated cellphones, smartphones and tablets into their daily lives. How deeply do consumers depend on these mobile devices? One survey found 44 percent of cell owners have slept with their phone next to their bed because they were afraid to miss any calls, text messages or other updates during the night. As mobile device use continues to increase, there is growing concern that consumers are unaware how …