With Older GOP Voters Behind Him, Romney Goes Three for Three

Mitt Romney swept the primaries in Wisconsin, Maryland and the District of Columbia – and he has older voters to thank for it. In both Wisconsin and Maryland, voters age 50 and older made up a bigger share of the GOP primary electorate than they did in 2008. And exit polls in both states (no exit polling was done in the D.C., where Rick Santorum wasn’t even on the ballot) indicate that the older the voter, the more likely they …

The End Is Near . . . Again

If you’re running President Obama’s re-election campaign and you want to test how certain themes will play in Peoria, what to do? Turn to your pollsters? Convene focus groups? Test your message before a friendly audience? All of the above, probably. But if you’re smart, you won’t have your candidate do the on-the-ground testing. You’ll have a surrogate do it. That way, you can smooth out any rough edges – either in how the message is delivered or how it …

Older Voters Give Santorum a Lift in Louisiana

Candidates, take note: Boomers are an enormous part of the presidential electorate and can play a pivotal role in who gets the nomination and wins a trip to – or back to – the White House. In Louisiana, just about half (49 percent) of the voters in yesterday’s Republican primary voters were 45 to 64 years old, according to exit polls. Another 26 percent of the voters were 65 or older, putting the contest firmly in the hands of older …

Older Voters Help Romney Roll Up a Big Win in Illinois

Mitt Romney handily won the yesterday’s GOP presidential primary in Illinois, and older voters – as they have in so many of the contests so far – went with the winner. Romney was widely expected to win Illinois, as it lacks the strong evangelical Christian base that’s favored Rick Santorum and Newt Gingrich in other states. And it was Romney’s first virtually one-on-one match-up with Santorum, who has cast himself as the true conservative alternative to the well-funded Romney. Illinois’s …

The GOP Candidates and Medicare – Let’s Get Personal

Mitt Romney turned 65 this past Monday, but instead of going photo-op on his birthday by publicly enrolling in Medicare (as actress Patty Duke recently did), his campaign let it be known that he wouldn’t be signing up for Medicare at all. Romney will simply keep his private insurance coverage, an aide told the Wall Street Journal. Romney, whose financial disclosure statements put his net worth at somewhere between $190 million to $250 million, doesn’t really need Medicare, of course, …

Older Voters to GOP Candidates: We Count

The message to Republican presidential candidates Tuesday night was loud and clear: Not only do older voters play a huge role in determining the winner in the primaries, but they show up. Turnout among voters 50 and up was dramatically higher than among younger voters in both Alabama and Mississippi, according to exit polls. And Rick Santorum had voters aged 50-64 to thank for his wins in both states, which keep him in a nomination fight against Mitt Romney, the …