Depend’s Daring New Dare: ‘Drop Your Pants’

Over the years, Kimberly-Clark has used rugged NFL players and glamorous actresses to promote its Depend brand of leak-proof underwear as not just embarrassment-preventing but as stylish, too. But now the company is really pushing the envelope, so to speak, with a provocative “Drop Your Pants for Underwareness” campaign. The campaign features this TV commercial, set to the retro sound of British pop band the Creation’s 1966 single “Making Time.”   >> Sign up for the AARP Health Newsletter  Even edgier …

On Social Media, Do You Share With Your Kids or Snoop on Them?

Some parents have battled over technology use with their children since grammar school. First came the debate on what age to allow their own cellphones. Then we moved on to laptops in the bedroom, limiting computer time, blocking certain websites. Then texting during meals and conversations. Now we move on to social media, the alternate universe where young adults typically spend more than three hours daily on Facebook, Twitter and Instagram, among other apps. >> Sign up for the AARP …

5 Key Lessons for Engaging Volunteers Online

Does your organization struggle to recruit volunteers for your cause? If so, you are not alone. There are countless groups competing for “share of heart” from folks who are willing to lend their time and energy for the social good. Many nonprofits dream of expanding their volunteer ranks with individuals who bring decades of life and work experience – as well as commitment and passion. What those organizations may not realize is that these ideal candidates are out there… en …

College Students: Ideal for ID Theft

If you have children or grandkids attending college, or about to graduate, it’s time to school them on the dangers of identity theft. Last year the Better Business Bureau deemed college students the “most at-risk” group for identity theft, and those in their 20s represented 1 in 5 of all victims (higher than any other age group), according to reports filed with the Federal Trade Commission. College students and recent graduates are often targeted because they’re ideal victims. Reasons: Many …

ID Theft in the Afterlife

To protect against identity theft, you should never share too much about yourself on social media. But once you die, those accounts can pose new problems – beyond the heartbreaking reminders that come with “friend” requests made from the deceased, often through automated programs or a hacker’s ingenuity. Each year, the identities of some 2.5 million deceased Americans are used to fraudulently open credit card accounts, apply for loans, or get cellphone or other services. Each day roughly 2,200 dead people …

Helping 50+ Americans Master Personal Technology

At the bustling convention center in downtown Boston, a lot of people seem eager to learn as much as they can about personal technology. In one area of the cavernous hall, a speaker tells a rapt audience about the various apps that can be used for entertainment, from listening to music and watching TV shows to buying movie tickets and making dinner reservations. In another part of the pavilion, a teacher instructs the crowd seated at long tables about the basics …