startups

Start Me Up: Fund Boomer Entrepreneurs

Posted on 11/28/2012 by | AARP Blog Author | Comments

Work  So many boomer entrepreneurs these days, so little venture capital interest.  Despite a growing number of boomer entrepreneurs starting up businesses, investors like the very public Vinod Khosla refuse to believe in funding companies started by people over the age of 35. He not only does not seem to recognize the age advantage that older entrepreneurs may have, he seems to get a kick out of letting us know – first from a podium in Bangalore, no less — …

Hey, Entrepreneurs: What’s Your 50+ Strategy?

Posted on 09/11/2012 by | AARP Blog Author | Comments

TechnologySo many age 50+ customers –yet marketers obsess about youth. So I wonder, being exactly in the age demographic of the prospective buyer of BMWs, what’s up with their marketers? BMW seems on a quest to reach the young through social media. But the actual buyer my age isn’t shopping for cars that way – and today’s young people don’t have the money for that car! Here’s the reality: baby boomers own half of the nation’s wealth. That’s $2.3 trillion. …

Starting a Company at 71: Eugene Spiritus, OMyMeds

Posted on 09/20/2011 by | AARP Blog Author | Comments

Your LifeMeet Eugene Spiritus. He’s 71, he’s on Twitter, and he’s the cofounder of a brand new startup called OMyMeds. What does OMyMeds do? I’ll let VentureBeat explain… Based in Orange County, Calif., OMyMeds started out when Spiritus became frustrated with the medication management of his ailing mother. She had heart failure, diabetes and emphysema and took 12 different medications daily, with three to four additional drugs on an as-needed basis. He displayed a medicine cabinet on stage, full of her …