Hey, Entrepreneurs: What’s Your 50+ Strategy?

Posted on 09/11/2012 by |AARP Blog Author | Comments

TechnologySo many age 50+ customers –yet marketers obsess about youth. So I wonder, being exactly in the age demographic of the prospective buyer of BMWs, what’s up with their marketers? BMW seems on a quest to reach the young through social media. But the actual buyer my age isn’t shopping for cars that way – and today’s young people don’t have the money for that car! Here’s the reality: baby boomers own half of the nation’s wealth. That’s $2.3 trillion. …