tech companies

Tech Start-Ups Discover Boomer Market

Posted on 05/20/2014 by |Money and Work | Comments

Personal HealthScoot over, millennials. You’re no longer the predominantly sought-after demographic for Silicon Valley start-ups. Boomers are about to become the new target market for tech-company entrepreneurs, Slate.com reports. In the past, tech firms seemed to ignore the $750 billion boomer market, which accounts for half of all discretionary spending in the United States, Slate notes. Now a new generation of start-ups is poised to tap into that wealth by focusing on how technology can meet the needs of older adults. For instance, Rock Health, …